Successful Advertising Tips

Here are a few important tips for online advertisers:

• Advertisers should develop content and graphics that are compelling to the Web site visitor. While this may appear self-evident, a review of current Web advertising shows that a large percentage of advertisers merely supply the Web site owner with a graphic of their logo to be used as a banner ad. No matter how attractive a logo is, it is not considered a compelling reason for a visitor to click a banner ad. Getting the reader to click on the ad is like getting someone to open an envelope.
   
• Collect as much information about the visitor as can be obtained without alienating them in the process. Utilization of forms to collect demographics, such as requests for more information, opinion polls, surveys, etc. should be as short and simple as possible to insure that the information required will be gathered.
   
• Always ask for the visitor's Email address.
   
• Whenever possible, reward the visitor with something free, such as a contest, special sale price or valuable information to be sent to the visitor by Email.

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Cremation Association of North America
401 North Michigan Avenue
Chicago, IL 60611
Phone: 312-245-1077
Fax: 312-321-4098
Email: CANA@smithbucklin.com