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  • About CANA
    • Staff List
    • Code of Cremation Practice
    • Position Statements
    • History of Cremation
    • Board of Directors >
      • Get Involved with CANA
    • Media >
      • News
    • CANA Member Directory
    • Contact Us
  • Choosing Cremation
    • Transport of Cremated Remains
    • Cremation Process
    • Arranging for Cremation >
      • Memorial Options
      • Cremation Services
      • Planning and Payment
      • Choosing a Provider
    • Find Local CANA Members
  • For Practitioners
    • Why Join CANA? >
      • CANA Member Benefits
      • Member Login
    • Self Care for Funeral Professionals
    • Create Your Profile
    • CANA Publications >
      • CANA Cremationist Magazine
      • Blog
      • CANA's Cremation Brochure Series
      • Industry Statistical Information
    • CANA Marketplace
    • 2026 Media Kit
    • Crematory Management Program
    • CANA PR Toolkit
    • CANA Connect - Member Forum
    • Find Local CANA Members
  • Education
    • Access Your Online Courses
    • Crematory Operator Certification >
      • COCP - In English
      • COCP - en français
      • COCP - en Español
      • Pet Cremation (CPCO)
      • Alabama Refresher Program
      • Illinois Refresher Course
    • Cremation Specialist Certification
    • Business Administration Certification
    • Hospice Relations Specialist
    • Continuing Education Online
    • Pet Aftercare
    • Natural Organic Reduction >
      • Natural Organic Reduction Operations Certification
    • Digital Certificates & Badges
    • Academic Scholarships
    • Calendar of Events
    • Webinars
    • 2026 Symposium
    • 108th Convention
  • Career Center

RESILIENCE AND COMMUNICATIONS

11/4/2020

 
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Resilience comes to mind as month eight of the COVID-19 pandemic looms. How are we doing? Will our families, our communities, our schools, our businesses and our art and culture bounce back, even with dramatic changes? How will we adapt and what intentional evolution must occur in the wake of COVID-19, institutional racial injustice and a deeply scarred economy? What role does communications play in how resilient we are individually and as a society?

Resiliency is the ability to adapt well after adversity, trauma, tragedy and high stress. Many times, our resiliency helps us become stronger or more resourceful after enduring adverse situations. Resilience does not mean we won’t feel the pain of our struggles.
​
The ADP Research Institute (ADPRI) recently released results of two studies of human resilience. Marcus Buckingham, who is the ADPRI Head of Research, People and Performance, co-authored the study. In a Sept. 29, 2020 Harvard Business Review article about the findings, Buckingham says that leaders can enhance people’s resilience by communicating honestly. He says,
​“…you realize that we humans do not function well when our senior leaders gloss over the reality. We don’t need them to sugarcoat in order to make us feel better. It won’t. It is far more frightening, and damaging to the psyche, to downplay tough or dark realities, or to pretend they don’t exist, because then we allow our imaginations to run riot, and who knows what kind of demons we can conjure in our mind’s eye.”
In effect, Buckingham’s research corroborates the oft-repeated crisis communications mantra, “Tell the truth. Tell it fast. Tell it yourself.” Buckingham writes, “Instead of downplaying the reality, tell it to us straight.”
​
Buckingham is an author, motivational speaker and business consultant. He is the author and co-author of many books, including, First, Break All the Rules and Now, Discover Your Strengths. His research and experience relate directly to the workplace. The recent ADPRI study designed and developed a Workplace Resilience Scale to understand how resilience plays a role in the world of work.

TWO MAJOR FINDINGS ABOUT RESILIENCE:

  1. Those who love what they do at work are 3.9 times more likely to be highly resilient; and
  2. Trust is a crucial part of resilience. People are more resilient when they trust their team leader and the organization’s senior leaders.
​Open, honest communication is the foundation of trust. Strong two-way communications channels foster workplaces where people feel valued and team leaders and members work together to match people’s skills and interests to career paths that result in more people loving their work.

Words matter. What we say to one another and the respect with which we deliver our messages are critical. We need to choose our written words wisely, too.

Because written words are more permanent, they sustain the life and culture of an institution. One of the most resilient documents in the world is the U.S. Constitution. Our nation’s founders chose their words well. They also created a process for ratifying Constitutional amendments that have strengthened the document and our nation for more than two centuries. The Constitution itself is a model of resilience – it adapts and grows stronger through adversity and challenge.

Listening may be the most crucial component of communication. By listening, we open our minds and learn. In these times, it’s more important than ever to listen. Listening is a gateway to understanding and building resilience.

If resilience results from learning through adversity, then 2020 is the mother of all learning experiences. Building resiliency does not blunt the pain, and that itself is painful to accept. Many, many people are hurting right now, and we need to acknowledge that. We must take care to not de-value or disrespect the untold numbers of personal tragedies happening all around us.

One possible glimmer of hope from the train wreck that is 2020 is that if we can work together to forge personal and collective resilience from the wreckage, maybe we can bounce back together, stronger. May it be so.

Choosing the right words -- either spoken or written -- is paramount for building trust and resilience. This post originally appeared in the KSC Blog on October 19, 2020. We thank Kathy Schaeffer for allowing us to reprint it here for you. You can more of her insights on communication and leadership on their blog: http://www.ksapr.com/ksa-blog
​

Public relations activities help you build a positive reputation and educate important audiences in your community long before members of those audiences need your company’s services, and long before you need their support. The CANA PR Toolkit, developed with professional PR firm Kathy Schaeffer Consulting, LLC, is designed to help you craft your PR strategy to grow your reputation and educate your community. This exclusive member benefit is available online and on-demand, whenever you need it most.

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Kathy Schaeffer, principal of Kathy Schaeffer Consulting, LLC (KSC), has run her own public relations firm for 25 years, helping clients win in the “court of public opinion.” Kathy helps nonprofit, association and corporate clients build public awareness, generate public support, mend reputations and navigate crises. She advises leaders on messaging and communicating in the public arena – whether the environment is positive or fraught with crisis, opposition or political sensitivity. Kathy’s services include strategic communications counsel, messaging, community support-building, writing, and media and presentation training. A lifelong Chicagoan, Kathy founded her firm in downtown Chicago in 1994, advising clients in an array of areas, including health care, economic development, tax policy, education and philanthropy. She and her team earned numerous accolades and awards, including the prestigious Platinum Award from the Publicity Club of Chicago. Kathy now splits her time between Michigan and Illinois.

LIVING YOUR EVERYDAY LEGACY™: FINDING PURPOSE, EVEN IN TIMES OF UNCERTAINTY

7/8/2020

 
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You know, there are so many things we can’t control right now, and for most of us, that makes us anxious. But I want to encourage you with this: In each moment of your life, you have the ability to change yourself and those around you in profound ways.

No matter the time.

No matter the day.

No matter the circumstance.

Even amid moments of uncertainty, like the one we find ourselves in right now.

In moments that seem out of our control, there’s always something that’s within it: our perspective. I like to say that I’m a Spiritual Pragmatist, which means that while I appreciate believing in a higher power and it’s guidance and influence in our lives, I also believe in action and doing, to bring about success and happiness. It’s about having balance, and part of having that balance means that we have to be conscious and mindful of how we’re showing up and how that influences any given situation, including the one we’re amid right now.

I spent 20 years as a funeral director and embalmer; I like to say that everything I’ve ever learned, I learned from dying. One would think that a career surrounded by death would have taught me a lot about dying, but in fact it taught me so much about life, and gifted to me the most beautiful lessons. Ones that, in moments like this, come through with crystal clarity and enable me to put into action the behaviours that can ground me, even amid all of the uncertainty.

​EFFICIENT VS EFFECTIVE

My British, tea-totting grandmother used to say, “Good tea steeps.” My grandmother knew the difference between efficiency and effectiveness. For her, there was no such thing as an efficient way to make tea; there was only an effective way. Can you make tea by dropping a tea bag into a mug of water and putting it in the microwave for ninety seconds? You can, sure. But, according to her, that’s not going to make a delicious cup of tea.

A drive-through car wash is efficient, but you might enjoy the therapeutic process of washing your car by hand. Ordering takeout is an adequate way to put dinner on the table, but a great satisfaction comes with preparing a meal from scratch yourself. Sending a friend a text message to see how they’re doing is an economic use of time, but it’s not quite the same as picking up the phone and talking.

As a society, we are consumed by efficiency, collectively racing from one thing to the other and from one person to the next. Being able to make the rush seem effortless is perceived as honorable. Those who work the most are revered, as though the most stressed-out person will be awarded a trophy. Sometimes you have to choose the efficient way; there’s no denying that. But we could all try a little harder to choose the effective way more often, especially when it comes to our relationships. How do we do that when we are in the throes of the hustle or in the midst of chaos? We pause.

The Pause

Most of life’s magic happens in moments of pause. We need to stop and re-centre in order to reach a state of conscious awareness. Pausing helps us to slow down and plan our time more effectively, so that we create more meaning in our lives. The way my grandmother did with her tea. Normally I would profess the importance of creating the space to do this, and so often, and I’m including myself, we struggle to find the time to do it.

Now, we’re at a place in time where the world has quite literally slowed down. So many of us are sequestered away in our homes, adjusting to a world where physical distancing is common place, and life outside of our homes has come to a grinding halt. Is there time in your day to create the space to reinvest in something that brings you joy? It wasn’t that long ago that many of us likely caught ourselves complaining that we didn’t have enough time in a day, or that we were missing out on things in life: missing quality time with our children, missing time for the gym, missing time to just sit and read. There are likely many more things you could add to this list.

While we adjust to this new normal we find ourselves in, try to negotiate some time for you to invest in ‘the pause’, even if that time is spent on an activity like reading a book, or moving your body, meditating or sitting in prayer. Whatever it is that fills your cup, it’s important to realize that in order to be of service to others, we have to spend time investing in ourselves.

community connection

The late, great Jim Rohn once said that we’re each a reflection of those with whom we spend the most time, so the key to being your best self is to be surrounded by those who support and inspire you. I like to call these my “finger snap people.” They’re the ones with whom you feel an instant attraction, as quickly as you can snap your fingers. More often than not, you can’t quite distinguish exactly what it is that draws you to them, but their energy is like a magnet. There’s something about their character that causes you to be perfectly content with who you are, while also inspiring you to seek ways to be a better version of yourself. And when you find these like-minded individuals, hold on to them tightly, because you are much more powerful together than alone.

We might be physically distant from one another right now, but that doesn’t stop us from taking advantage of the incredible technology that helps us stay connected. I would encourage you to reach out to one of your ‘finger snap people’. Make that phone call, send that email, heck, you can even watch a movie together over video chat. Will it be perfect? Maybe not, but you’re connecting to people that matter, at a time when connection matters. I promise that you’ll feel a little better afterwards, because people need people and we’re all in this together. We don’t have to make grand gestures. The most meaningful moments can happen in the simplest of ways.

Sometimes, allowing someone the space to be seen and heard is the one thing they need the most, as they navigate their new normal right now. If that person is you, your community, your go-to people, are the ones you can rely on, no matter what. Just ask. I suspect they’ll be there, in the snap of a finger. There’s no question that the world we find ourselves in today, isn’t the world we were in not that long ago. There’s also no question that through it all – the up’s, downs and all-arounds – if we just remember that our perspective can shift everything, we suddenly find ourselves with more control than we might have believed we ever had.

If there’s one thing I believe, it’s that everything we’ve ever been taught about legacy – either consciously or unconsciously, is that it’s something that there once we’re gone – once we’re dead. I also know that when we shift the narrative around legacy, from something we leave to something we live, every single day, we can realize the power of understanding the impact we’re making - while we’re still here. I’ve seen first hand how that shift can help us realize the depth and breadth of that impact, help define our purpose and help us live our everyday legacy. When we realize that the way we show up in the world today, is the way we’ll be remembered tomorrow, we transform not only our relationship with the world around us, but also with ourselves in that world.


For all the chaos that COVID-19 has caused in the world, it’s powerful to see humanity band together for the greater-good – living with purpose, on purpose and showing how marrying that with compassion can be so incredibly powerful.

Codi Shewan will Keynote CANA’s Virtual Cremation Convention and Trade Show this August. The first 100 registered attendees will receive a free copy of his new book, Living Your Everyday Legacy, thanks to the generous sponsorship of Kyber Columbarium. But that’s not all – our sponsors are making sure that this virtual event has swag bags to make this a fun experience. Register soon!
​

This post first appeared in the EverLearn Associates blog, available here. Watch a video of this message here:

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Codi Shewan, CFSP, CCP is the President & Founder of EverLearn Associates, a full service, comprehensive management consulting firm, for the funeral and cemetery profession – aimed at engaging and building dynamic teams and successful businesses. Operating across North America, EverLearn Associates is known for aligning closely with clients to provide tailored solutions, which overcome their operational challenges and align their business goals with success. Working with some of the professions finest operators, EverLearn Associates focuses on the tenet of ‘People first; always.’ and has enveloped that philosophy in all of our consulting lines of business; HR, marketing, business strategy, and digital solutions.
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