Print Page | Contact Us | Sign In | Join CANA Today!
The Cremation Logs
Blog Home All Blogs
The Cremation Logs, CANA's Blog for Cremation Professionals

Cremation experts share the latest news, trends, and creative advice for industry professionals. Register or log in to subscribe and stay engaged with all things cremation.

 

Search all posts for:   

 

Top tags: tips and tools  consumers  events  education  public relations  arranging  memorialization  services  marketing  processes and procedures  hr  professional development  statistics  storytelling  personalization  preplanning  aftercare  cemetery  history  business planning  manufacturers  safety  celebrants  pets  alkaline hydrolysis  body preparation  embalming  green practices  guest post  installation 

Takeaways from the First Ever Green Funeral Conference

Posted By Barbara Kemmis, Wednesday, December 4, 2019
Takeaways from the First Ever Green Funeral Conference

 

The pace of change driven by consumers is the greatest challenge facing funeral service. No option has fallen off the menu, and yet more options pop up each year. How is it possible to create or reposition a business to fulfill these diverse requests? The 70 practitioners, suppliers and explorers who convened in Albuquerque in October 2019 for the First Ever Green Funeral Conference were up for the challenge. Their interactive and engaging experience is challenging to reproduce in a blog post, but there is too much great content not to share.

Passages International was the obvious sponsor for this Conference. However, some potential speakers and participants and social media commenters—and even members of the media—weren’t so sure why CANA was hosting. Cremation is widely considered to be more environmentally friendly than traditional burial, but where does it fit on the continuum of green funeral practices? That is the kind of conversation I like to start. CANA doesn't shy away from hard questions, or from asking those questions of itself. We're proud to provide the space to have these frank discussions and attract the right voices to contribute.

Set the Stage

Since this was the first conference of its kind created for funeral directors and cemeterians, it was important to establish context and the intention to be inclusive in our definition of green practices. I will attempt to follow the flow of the conference in this post. Glenda Stansbury served as our emcee and she set the stage from the beginning, establishing that this conference was an exploration of green practices along a continuum. In that spirit, I invite you, dear reader, to identify where you are on that continuum. Are you a light spring green with plenty of traditional burial and cremation offerings? Or maybe you offer eco-friendly products, but want to promote more family participation and natural burial? Are you a deep forest green and all in? This post is an opportunity to learn more about the Conference content and how it may apply to your business and community.

Ed Bixby, owner of Steelmantown Green Burial Preserve and President of the Green Burial Council, kicked off the Conference with a presentation describing the wide range of green burial practices he employs in his cemeteries and has seen around the world. He challenged the audience to recognize that the spectrum includes traditional burial as well as established businesses seeking greener practices—including cremation. Yes, the attraction of green burial is related to environmental concerns, but it also appeals because it is simpler, involves less fanfare, and facilitates enhanced participation from mourners. Ed said, “Participation changes everything. You have the right to care for the dead the way you feel they should be cared for.” He challenged us—and I extend the challenge to you—to shift the mindset. You can work within regulations and laws, but you can reconceive the services you offer to families. In CANA language, "find a way to get to yes for your families."

During Ed's presentation, the topic of embalming came up. Why are embalmed bodies excluded from green cemeteries? Is this based on science or policy? Embalmers in the room shared why embalming remains an important tool for some families, but others expressed the belief that preserved bodies had no place in a green cemetery. While no consensus was reached, it was refreshing to hear so many opinions and suggestions respectfully discussed. However, many questions remained unresolved:

  • People are buried with medicines in their systems and implants in place—so why is embalming prohibited?
  • Should formaldehyde-free fluids influence policies?
  • If embalming is required in order to transport a deceased person from the place of death to the natural burial cemetery, what happens then?
  • If green practices aren’t defined by law, but rather by policies and preferences, where do you land?

Next, Darren Crouch and Kilian Rempen of Passages International joined the conversation by discussing green products and marketing tactics to help businesses remain relevant and profitable. In the 20 years since Darren founded Passages International, he has learned many lessons. His customers are serving families that value green, but also unique and beautiful options. Darren asserted that the challenge of incorporating green options into businesses should feel familiar. It is similar to the challenge of embracing cremation 30 years ago. It was once controversial to add cremation to the sign in front of your funeral home and commonplace for funeral directors to send the rare cremation customer down the street to the cremation society. Ignoring cremation didn’t turn out well for funeral service, so Darren challenges funeral practitioners to not repeat past mistakes.

Darren offered practical advice, such as offering scatter-friendly urns for the 50% of your cremation customers who intend to scatter. He argues that scattering does not equal low-end, but rather that an urn that contains cremated remains for a time can be used as art or to hold keepsakes after scattering. Darren echoed Ed’s message of changing your mindset to envision new offerings.

Put It Into Practice

Once attendees considered the various aspects of green funeral practices and started to plot their positions along the continuum, they heard from cemeterians and a funeral director who have added them to their operations.

Jody Herrington described her success in converting funeral home selection rooms to include green merchandise. She acknowledged how overwhelming it seems to offer yet more options in an already crowded space. Jody shared that her success was directly linked to the communities she has served and their green values. Incorporating local artists along with eco-friendly products and more familiar caskets can be appealing, but every community is unique. You know the communities you serve and should reflect that knowledge.

Jody posed a challenging question for me to hear – Is cremation a fall back? At this point some of you are probably nodding your heads in recognition, but I didn’t get it at first. Jody asserted that when faced with traditional burial caskets and merchandise, some consumers know they don’t want that so they fall back to cremation. Her experience showed that offering more eco-friendly merchandise and caskets resulted in more personalization and more sales to a satisfied customer. This leads me to wonder if green burial will slow the cremation rate increases we have seen. Only time will tell.

Our practitioner panel featured Donal Key and Linda Canyon of La Puerta Natural Burial Ground, Gracie Griffin of Bellefontaine Cemetery, Salvador Perches of Grupo Perches and Recinto de la Oracion, Ed Bixby, and Jody Herrington—continuing the conversation around green burial practices and tips for creating and offering green options in existing cemeteries. It is impossible to summarize the rich content generated by the discussion between panelists as well as with participants. Each panelist shared specific examples of practices they employ to promote participation and innovate new traditions. The questions from participants did touch on business models, pricing, training and incenting employees to dig graves and assist families to dress their loved ones. The key takeaway is that you can get to yes with families. It may take more time and creativity, but you can and should do it.

Next up was Tanya Marsh, a professor at Wake Forest University School of Law, who examined the legal trends surrounding green burials and green cemeteries. Tanya presented a framework for understanding green funeral trends. She started by sharing the macro trend of consumers looking for more control and input while also seeking authenticity and a meaningful experience. This is a trend influencing all aspects of our lives. And it poses a challenge for funeral directors and cemeterians who are typically risk-adverse.

Tanya outlined considerations to take into account when considering something new – i.e., natural burial or a new disposition.

  • Does the law prohibit it? The dead have rights, so that must always be considered, but there is very little cemetery law on the books.
  • Are you in a gray area where there is no particular law prohibiting or allowing? If the law doesn’t say you can’t, then you can, but that doesn’t mean there aren’t consequences for moving ahead without permission from the funeral or cemetery board or coverage from a court order.

The example she gave was natural organic reduction, commonly referred to as human composting. Washington state law explicitly stated that burial, cremation and removal from the state were the legal forms of disposition. This meant they needed to change the law in order to pave the way for a new form of disposition. In states that don’t affirmatively identify the forms of disposition, a court order or opinion from the board or attorney general may pave the way.

Tanya led a free-wheeling Q&A session that touched on grave reusage, family participation, disinterments, indigent cremations, and what happens when cemeteries are abandoned.

Consumer Insights

The last sessions focused on consumers’ experiences and insights. Gail Rubin shared her perspective on consumer views of death and mourning and emphasized the ongoing theme of promoting participation and education.

I moderated two manufacturer panels—Luis Llorens of US Cremation Equipment and Paul Seyler of Matthews Environmental discussed the environmental impact of cremation and made presentations on the macro and micro impacts of cremation on the environment. This warrants its own blog post and one is in the works for publication in 2020. Stay tuned!

A second panel, with Sam Sieber of Bio-Response Solutions and Nicki Mikolai of Resomation America, discussed the science and practical application of alkaline hydrolysis. There was significant interest in alkaline hydrolysis among the participants, with some current and future practitioners represented. The questions from participants ranged from inquiries about the fundamental science, presence of radiation and mercury, to viewings and zoning challenges.

Legally, alkaline hydrolysis is considered to be cremation, but the process that occurs in the machine is completely different than flame-based cremation. Does that make it greener? That depends on the formula that is used. Is there a lower carbon footprint? Yes—or probably. Fewer fossil fuels are used to heat the water or dry the remains, but water and chemicals are used—so how does one account for that in the green calculation?

While more questions were raised than answered on the overall environmental impact of all dispositions, Sam did point participants to an important a recent study conducted in the Netherlands by Elisabeth Keijzer, who attempted to calculate the true costs of different types of disposition. Sam presents a useful framework for understanding the various environmental impacts and “shadow costs” discussed in the study.

Consumers are significantly ahead of funeral directors and cemeterians in seeking, performing and creating greener end-of-life options, so this conference represented an opportunity to engage in facilitated conversation, query panel presenters, and learn from leading experts. All walked away with practical ideas to implement now, and probably some ideas they considered but discarded for their own businesses. Here are three of my takeaways.

Takeaway #1: Definitions Matter

Language matters and it was important from the beginning to tackle some tough topics in order to facilitate open conversation and advance our collective understanding. We named this meeting the Green Funeral Conference to encompass a variety of green practices, and people came with many different ideas and opinions on what “green” truly means. However, everyone left seeing the full continuum of green funeral practices.

So, what shade of green are you or do you aspire to be? Have this conversation with your staff and seek to understand what your community wants or will respond positively to. And then have this conversation with your vendors to educate yourself on more eco-friendly options. Figure out your carbon footprint and how you can offset or reduce it.

Are your own policies and procedures standing in the way?

Takeaway #2: Everything Old is New Again

For cremation, it took a few evangelists (and 100 years) to make cremation a tradition. Green funerals are completely different. For some, the practice is cultural tradition and anything else is desecration. For others, it's an attempt to mitigate their carbon footprint on the world by removing external interference (letting nature take its course). So, whether it's to save money, to save the planet, or to honor tradition, it means every option, every time. And providing that is hard work.

You know your communities and have served them for the length of your career or possibly generations of your family. Incorporating green funeral practices does not mean starting over from scratch, but it does mean shifting mindsets. You may consider following the path you took to embrace cremation.

Takeaway #3: Start now!

It took nearly 150 years, but cremation in the West evolved from a European fad to the dominant form of disposition in the US with the help from multiple types of leaders. First came the evangelists—those spreading the good news of the hygienic and aesthetic virtues of cremation. Then came the practitioners who formed CANA as a forum to share best practices and promote the practice of cremation. Those practitioners innovated products, technology and services to support cremation practice. Many of these practitioners ultimately formed companies that supplied practitioners nationwide. As those companies matured and merged and competitors formed, cremation products and services further developed to support the industry.

Will green funeral practices follow a similar pattern? Probably. Likely following a significantly shorter timeline, but it certainly will happen, thanks to a similar mix of contributors. Yet again, consumers are leading the way by demanding greener funeral practices. The participants and speakers in the Green Funeral Conference represented a mix of champions of funeral practices along the continuum, both current and future practitioners.

This conference was a true meeting of minds and collaboration in exploring green funeral practices. I'm proud of the conversations that happened at this meeting and have attempted to capture some of the content and the spirit of the event.

What's Next?

Consumers will continue to require and expect a wide range of options from you and your businesses. These expectations will evolve and advance as the media reports the unfolding story. CANA and Passages are planning the second Green Funeral Conference to provide an ongoing forum for practitioners to explore their responses to consumer demands. In the meantime, you can access the Green Funeral Conference content online. Most importantly, you can share this post with your employees and hold your own conversations about how you can incorporate green funeral practices in your business.

 

 


Want to learn more from the presenters and participants in the Green Funeral Conference? This is the shameless plug to buy the recordings and join in the conversation from the comfort of your office. Learn more: goCANA.org/GFC2019

Recent CANA research shows that cremation customers are less interested in body-centric products and services, and instead seeking experiences to honor a life lived. The presenters hadn’t seen this research at the time of the Conference, but their experiences and advice supported these findings. If the consumer wants to focus on the person and not the body, are you prepared to support with your services and merchandise? This research on "The Cremation Experience" took the cover story of the most recent issue of The Cremationist and will be featured in issues and blog posts throughout 2020. Join CANA to read the magazine, consistently voted the most popular benefit of membership, or follow The Cremation Logs blog to get the reports as they come out!

 


Barbara Kemmis

Barbara Kemmis is Executive Director of the Cremation Association of North America.

Tags:  alkaline hydrolysis  body preparation  cemetery  education  embalming  events  green practices  manufacturers  marketing  personalization  services 

Share |
Permalink
 

Body Preparation Best Practices

Posted By Administration, Wednesday, June 26, 2019
Updated: Monday, June 24, 2019
Body Preparation Best Practices

 

This year at the CANA convention, I’m proud to cover a new topic on how we all serve our cremation families. As a group, we value the presence of the person and often encourage the family to see their loved one for not only identification purposes, but also because we know that the experience can be valuable in grief processing. We discuss this concept from a “front of the house” perspective often, but what does it mean to our prep room staff?

All of us who are in funeral service and caring for the dead are well aware that they come to us in various conditions. We also know that it is our job to observe these various conditions and prepare them in a way that is suitable for whatever disposition they are going to have. The industry term for preparation without embalming is “minimal care” however, that does not mean our efforts should be minimal. If we consider the most thorough method of preparation embalming, we can use it as our benchmark. However, not everyone gets embalmed, but that doesn’t mean that any preparation we do should not meet the highest level of care that embalming provides.

An Ethical Approach

Those of you who are reading this are likely embalmers (or know embalmers), so you are well aware that embalmers feel very strongly about giving the correct treatment to the deceased in their care. However, what does that actually mean, and how does it apply to preparing someone who is not going to be embalmed?

Cleanliness

The first step of any thorough embalming is to bathe the person. Not only do we do this for safety reasons, but also to conduct case analysis (see the next section), and have a better understanding of what we are dealing with.

Embalmers are sometimes told by institutional care staff, death investigators, and even sometimes the family that the condition of the body is worse than it actually is, and a thorough bathing can actually create more of a peace of mind rather than reveal problems.

During this phase, all medical devices should be removed whether the person is going to be viewed by their family or no one other than the person placing them in the cremation container. We do this for safety in the crematory, because some implants can explode or melt, but also because used medical devices are trash and should be disposed of properly. A reasonable embalmer removes all of the medical devices they can from a person before presenting them, and if this is our ethical standard of care, then this should be done regardless. You wouldn’t expect a person to be buried with garbage, in fact the idea is repulsive.

Case Analysis

One of the first things embalmers do when presented with a body is their case analysis. We observe the physical condition of the body in order to decide our strategy for fluid selection, feature setting, and dealing with any possible unknowns that may occur during the embalming such as swelling, purge, etc. But, if we are not embalming, what can we do? In this case, we still observe any pathological or other medical treatment outcomes this person may have. Medical devices should be removed and dealt with, and lesions should be treated appropriately with surface preservation (if allowed), sutured, or wrapped in bandages to prevent leakage.

Bedside Manner

By definition, embalming is always mutilation, which is one of the reasons we have to receive permission from the family before doing it. However, we embalmers bristle at this idea, because we are not in the business of mutilating people, we are preparing them for the most difficult event in a family’s life. We rectify this more negative perception by always minimizing the number of invasive procedures necessary, and we do so in a way that is careful and surgical.

Believe it or not, embalmers must have a bedside manner even though their patients have no idea how – or even that – they are being treated. We know how they are being treated. When we are preparing an individual who is not going to be embalmed, we always have to consider the technique we are using and recognize what is surgical and what is mutilation.

Further, perhaps one of the reasons a family is choosing not to have someone embalmed is because they do not recognize the care we put into it. Exceptional care of the deceased and proper bedside manner in any invasive procedure is not only ethical but respects the family’s wishes as well.

The Practical Approach

So now we have established three points on what to set our benchmark at when caring for an individual, but how do we apply this to a more practical manner? Presupposing compliance with all OSHA regulations and Universal and Standard Precautions, as well as observing the family’s wishes, providing minimal care does not mean compromising the quality of your care for their loved one.

To create a basis for our continued conversation on best practices of care, I have created an outline for you to consider. The outline described below is just that, an outline. This list is not meant to define limitations on best practices, but rather create marks on a spectrum.

Cleanliness

When it comes to embalming, the word “clean” is often used interchangeably with the word “disinfected.” So how does that apply here? Closely observing and cleaning the person often uncovers medical outcomes such as bedsores or fluid pockets that are the result of the ante mortem or post mortem settling of fluids. Furthermore, moving the body from one side to another will reveal possible purge that may have not been otherwise apparent when the person was lying supine. There are different levels of cleanliness that may be available based on what the family wishes and what is possible based on the condition of the body.

  1. Basic disinfection: Basic disinfection procedures should be taken regardless of whether or not a family is planning to view their loved one. This would include the removal of all medical devices and bandages, surface disinfection using a spray, and removal from a soiled container into a clean one.
  2. Mid-Level disinfection: This would include all of the above listed steps in addition to bathing the person, including washing their hair. Once the person has been thoroughly dried, it would also include the replacement of bandages over punctures from medical devices, and suturing of any surgical incisions. It would also include the draining of any fluid pockets that have formed. Orifices should be packed with cotton.
  3. Thorough disinfection: Thorough disinfection includes all of the above steps, but it would also allow for some chemical preservation. While it may not call for vascular injection of embalming fluids, there is the possibility of surface embalming of any lesions, treatment of drained fluid pockets, the chemical cauterization of any surgical incisions, and the chemical treatment of any artifacts of medical device removal. Cotton for packing orifices can be coated in a topical preservative.
Case Analysis

When preparing an individual at any level of service, we must consider the techniques we are using and ensure that they are appropriate based on family directions.

When caring for a loved one whose family has requested minimal care, we have to be sure not to be mired in our own hubris, but rather consider if our course of treatment is going to go well for our case. We must also consider our bedside manner matches the wishes of the family; are the procedures we are using in accordance with their wishes? If a family desires to view their loved one prior to disposition, but requests the least invasive techniques possible, do we understand what that means and are we able to execute that? For example, when closing the mouth in this situation, are you using a dental tie as opposed to a needle injector? Are you opting to use cotton to close the eyes as opposed to an eye cap? This is evaluated during case analysis and applied through bedside manner.

As funeral service purveyors, we are all very cognizant of the importance of the body and how it is honored. Just because a person has chosen not to be embalmed, does not mean we need to negate the philosophy of care that embalming entails. By observing these best practices, we can provide better customer service to our families in the assurance that their loved one will be cared for in a skilled and thoughtful manner.

 


Join embalmers and educators Damon de la Cruz, PhD and Ben Schmidt as they discuss best practices for preparing a decedent for identification, short term viewing, and cremation at CANA's 101st Cremation Innovation Convention. This lecture will include a discussion of safe handling procedures, the removal of medical devices, dressing, and cosmetizing deceased individuals. Ben and Damon will also differentiate between invasive and non-invasive procedures and the grey areas in between, sponsored by Ring Ring Marketing.

CANA's Annual Cremation Innovation Convention heads to Louisville, KY to bring together professionals across the funeral profession – funeral homes, cemeteries, crematories, cremation societies, and combos. Like CANA, Louisville celebrates a storied history even as it embraces its exhilarating future, making for the perfect pairing of location and association. Whether your thing is horse racing, whiskey, baseball, or shopping, you’ll find it in this charming city. Convention activities including social events, programming and exhibit time in the cremation innovation trade show merge seamlessly, keeping you on your toes and focused on the finish line.

Can’t join us? We’ll have recordings available so you don’t miss out on this amazing content.



Ben Schmidt

Ben Schmidt is an instructor at Worsham College of Mortuary Science where he teaches Embalming Theory and Lab, Restorative Art Theory and Lab, Funeral Directing, and Funeral Service History. In addition to his duties there, he is the co-creator of MorTraqr, a web application for tracking embalming and funeral directing tasks. Furthermore, he is co-author of the textbook Creating Natural Form; Restorative Art Theory and Application. Follow the creation of the textbook, the further developments of Mortraqr, and the antics of his two year old son on Instagram @mortraqr.

Tags:  body preparation  embalming  guest post  personalization  processes and procedures  tips and tools 

Share |
Permalink