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Ceremonies to Celebrate Together From Afar

Posted By Administration, Wednesday, April 1, 2020
Updated: Thursday, March 26, 2020
Ceremonies to Celebrate Together From Afar

 

Dear Friends and Colleagues,

I am reaching out to you because you have been a resource and guide for families.

Times are so very strange and challenging and fearful right now and we know that everyone is scrambling to figure out how we honor our dead and support our bereaved from a distance. This is our daily struggle. I know you are dealing with so many questions and unknowns and facing families on their worst day with very few answers to give them. I also know that many churches and clergy are not available to conduct funerals for anyone—even their own church members. Local governments across the world are already telling families they cannot attend funerals. Now we are faced with a world-wide experience that no one could prepare for. We are here, to care for the dead and speak for the bereaved. You are a hero every day, and especially today.

Now is our time to shine. Whether you are a licensed funeral director, a Celebrant, clergy, officiant, chaplain—or one of those myriads of other roles who serve families—we have a bunch of talented and creative people here. Let's think about how to create services that capture the moment and invite people to feel close even when they can't be there.

Download Free Resource Ceremonies to Celebrate Together From AfarWhat I want to offer to each of you is this—if you have families who would like to have a small service now, reach out to a Celebrant in your area, or use my free resource to inspire you, and find a way to connect families at this difficult time. Arrange to meet with them by phone or Facetime or Zoom and gather the stories and put together a service that you can give them now by webcast, or just by print.

Some of you may find yourself needing to do more family meetings by phone, Facetime or Skype. If you are not familiar with how to do those, ask a teenager—they are out of school with nothing to do right now so they can be your tech support.

Phone family meetings are challenging and you will need to work a little harder to connect with the family and to get them to open up. There's just nothing like face-to-face meetings, but that may not be possible right now.

Some of you may find yourself doing services via webcasting or video or for family only. These situations can also be challenging, but just keep focusing on meeting the needs of the family and the best way to tell the unique story of their loved one, no matter who is sitting in front of you. Or not, as the case may be.

For example—virtual candle lighting ceremonies—invite everyone who is watching to go find a candle/flashlight/something that can light up. Play some quiet background music to give people a moment to do that. Then have everyone light their lights at the same time. Even if you are not on a virtual platform where people can see each other, we can talk about the power of thoughts and presence being represented by our lights.

That's just one that popped into my head.

My thought is two-fold—the fear is, if they walk away now they’ll never come back. If they have a service already prepared and ready, they might be more willing to come back and actually have a chapel service. Or, at the least, they will just have the words to read that will hopefully provide some comfort and guidance for them in this very dark and lonely time and they will be grateful to the funeral home for providing this.

Grief does not wait and demands that we embrace it. We all are grieving our losses right now--loss of movement, loss of income, loss of friends and family, loss of security, loss of trust. A death just magnifies those feelings and the sense of isolation. As the people who are trained for this work, we can help families walk this path and give words of solace and comfort and ways to put the stories in a place that will help.

Every life deserves to be celebrated. Even when we are together from afar.

These are difficult times, for the families, for the funeral directors, for the Celebrants, for everyone. So, let's support each other, be kind, be generous, be vigilant—and wash your hands!

Let me know how we can stand with you in this uncertain time. We are all partners in serving families, even on the hardest days.

Take care and be well!!

- Glenda Stansbury and Doug Manning
Celebrant Trainers:  Kathy Burns, Matt Bailey, Cathy Nichols, Sara Brown

Suggestions for conducting services

The first thing to consider is how the services will be presented.

Some firms already offer webcasting and are comfortable and positioned for this situation. Others will be figuring out very rapidly how to procure the equipment and software and skills.

There are professional companies that offer streaming services on a per service or a monthly fee. You have probably already been contacted by some of these companies in the past few days.

There are public platforms such as Zoom, Facebook Live, Go to Meeting, WebX, etc. Consult with others who have used any of these platforms or services for advice or tips on what works or pitfalls to avoid. For example, Gordon Welch, Executive Director of the Oklahoma Funeral Directors Association informed us that Facebook routinely mutes music streamed on Facebook Live. Apparently, Facebook’s agreements with song producers require Facebook to mute music broadcast over the platform. Unfortunately, BMI, ASCAP and SESAC are not parties to these agreements so there is no way to solve the muting problems with Facebook. Therefore platforms like Zoom, Vimeo or Skype who are not parties to the same type of music copyright infringements agreements work better but still require a webcasting license.

Live Stream with family present with no participants visible on the screen.

Suggestions:

  • Give the family a moment to wave and express their thanks to the people who are joining them.
  • Ask the participants to type in their wishes or condolences in the chat function and take a few minutes to read some of them during the service.
  • Have a video tribute or pictures of the deceased visible on the screen next to the officiant.
  • Be sure that flowers or mementos or service folders are shown for everyone to see.
  • Have a favorite or familiar song played and put the words on the screen so everyone can sing along.
  • Put the words to readings or scripture or prayers on the screen so viewers can read along.
Live Stream with or without family present and participants are visible on the screen

Suggestions:

  • Ask the participants to write a note that can be held up to the camera for the family to see.
  • Have a ceremony (a few are included in this resource book) that everyone can do together.
  • Have a video tribute or pictures of the deceased visible on the screen next to the officiant.
  • Be sure that flowers or mementos or service folders are shown for everyone to see.
  • Have a favorite or familiar song played and put the words on the screen so everyone can sing along.
  • Put the words to readings or scripture or prayers on the screen so viewers can read/recite along.
Taping for later broadcast
  • This provides a little more opportunity for editing and smoother transitions to video tribute, music, flowers, service folders, etc.
  • The opportunity for real time participation and family involvement is sacrificed.
Outside Services
  • Have a “drive-in” funeral service with everyone staying in their cars. If you have not yet invested in portable microphone/speakers set up, now would be a good time.
  • Borrow a drive-in theater in your community and broadcast the service on the screen
  • Drive past the home of the family with the coach.
  • Encourage people to drive by the home of the family at a set time, so they can acknowledge their “presence” and wishes.
  • Gravesides with family standing by their cars. Again, a strong outdoor microphone/speaker system is very important.


Download the free Ceremonies to Celebrate Together From Afar Resource for Challenging Times as a MS Word doc here.Download Free Resource Ceremonies to Celebrate Together From Afar

With everyone seeking information on COVID-19 right now, CANA plans to host a weekly conference call for our members to convene and ask questions of one another, talk best practices, and learn together about COVID-19. Check your inbox for instructions to join, or contact Membership Manager Brie Bingham for more information.

CANA continues to frequently update a blog entry related to COVID-19 as new information becomes available. Be sure to bookmark the blog post and revisit as needed: GoCANA.org/covid19.



Glenda Stansbury

Glenda Stansbury is the Marketing and Development Director, InSight Books, and Dean and Training Coordinator for In-Sight Institute. She holds a BS in Special Education from Central State University, as well as a BS in Funeral Service and a MA in Administrative Leadership from the University of Oklahoma. Before joining In-Sight Books, Glenda worked for 12 years for the Oklahoma Education Association as a trainer/facilitator. She has worked as Marketing and Development Director for In-Sight Books for 24 years and has been Dean of the In-Sight Institute for 20 years, co-training over 4000 Funeral Celebrants across North America with Doug Manning. She is a Certified Funeral Celebrant; Licensed Funeral Director/ Embalmer, Oklahoma; Certified Funeral Service Professional; Thanexus, New Jersey Board of Director; and Full Time Instructor- Department of Funeral Service, University of Central Oklahoma..

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Tags:  arranging  celebrants  personalization  services  storytelling  tips and tools 

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Business Planning for Outbreak

Posted By Administration, Wednesday, March 4, 2020
Updated: Wednesday, May 13, 2020
Business Planning for Outbreak

 

At the end of February, CANA hosted our annual Cremation Symposium in Las Vegas. That’s right, we encouraged people to travel to meet up with more than one hundred people and network in a popular tourist destination — it was a different time. Unsurprisingly, the topic of discussion on the floor was the coronavirus pandemic, or the spread of COVID-19.

Fortunately, the US Center for Disease Control (CDC) has released guidelines with information on handling infected, or potentially infected, cases at your funeral home, crematory, prep room, etc. These preventative measures align with current best practices in the prep room or crematory (i.e. wear universal PPE, limit exposure to the disease, and clean all surfaces carefully) that protect you from everything from the common cold to tuberculosis.

Current estimates suggest that between 100,000 to 150,000 people will die from COVID-19 in the US. But your cases are not the only potential source of infection in your businesses. Of those that contract COVID-19, 80% are estimated to be mild which means they are more likely to transmit the disease. Experts are warning that the next two months, in particular, will be difficult depending on our response. Consider designating one staff member in your office as point person to monitor reports and updates from the CDC and your local jurisdictions, at least daily, to make sure your business is operating with the best information. As this post is updated, newest content will appear in gold to highlight latest information.

So what do you need to know to prepare your business when an outbreak hits?

Make a Business Plan

Since "workers performing mortuary services, including funeral homes, crematoriums, and cemetery workers" have been officially listed as Essential Critical Infrastructure Workers, it is even more important to make sure your business is prepared for this challenge. Inform, educate, and train your staff of the CDC recommendations.

Now that this post is getting so long, we've added a Table of Contents linking to information below:

  1. Caring for the Deceased
  2. Operating the Crematory
  3. Business Support
  4. Serving the Living
  5. Managing Staff
  6. Directing the Funeral
  7. Supplies

As a reminder, if there are federal and local orders/laws in conflict, follow the most restrictive to ensure that you comply with both, and ask for additional guidance and support as needed. Some resources to consider are: your state governor, local mayor, local health agency, as well as the Disaster Mortuary Operational Response Teams (D-MORT), Emergency Management Agencies (EMA) or Community Emergency Response Team (CERT) plus the Council of State and Territorial Epidemiologists (CSTE) and the National Association of County and City Health Officials (NACCHO). Be sure to check with health and government authorities any time you have questions to ensure safety and compliance for you, your staff, and your business. If you are designated an essential worker in an area under an enforced lockdown, consider carrying staff identification, state professional license, or some other information that demonstrates your status for ease of movement.

Caring for the Deceased

For any staff who handle the dead, the National Association of Funeral Directors (NFDA) and the Funeral Service Association of Canada (FSAC/ASFC) have useful resources for embalming, prep room, and removal staff in accordance with CDC guidelines (including specific guidelines for funeral homes) which clearly state recommendations for Personal Protective Equipment (PPE), transporting the deceased, and cleaning surfaces. Many authorities believe that cases and deaths are under-reported, so anyone coming in contact with the deceased should operate assuming that the case is positive. In the case of embalming, funeral homes are encouraged to follow families wishes assuming that the firm and embalmer have access to PPE and the time to embalm safely. Remember, as important as it is to wear PPE when handling the deceased, it is also important to follow the recommended sequence for putting on and removing the equipment.

Cremation is a sure way to destroy any contagion on a deceased body which is why it's preferred for Creutzfeldt-Jakob Disease and Ebola, but the WHO has stated that "people who have died from COVID-19 can be buried or cremated. Confirm national and local requirements that may dictate the handling and disposition of the remains." The CDC has not released definitive information on how long the coronavirus lives in a deceased body, but they do say that "there is currently no known risk associated with being in the same room at a funeral or visitation service with the body of someone who died of COVID-19." As always, families should do what's right for them. They can have funerals and burials as long as they follow their state and local mandates regarding the number of people and social distancing guidelines.

^toc

Operating the Crematory

Most guidelines that have been released do not specifically mention the crematory or operator. The following assumes that the crematory operator does not come into direct contact with the deceased, rather handles the container. If the operator in your business handles the deceased, see above.

CANA recommends the following:

  • accept only cases in leak-proof, sturdy cremation containers per CANA Crematory Operations best practices
  • the use of Standard Precautions should ensure safest possible work conditions. This includes PPE, as mentioned above, which is in short supply so follow optimize your use per CDC guidelines.
  • clean all shared tools, equipment, and surfaces frequently - e.g. the cremation container, door or loader, refrigerator, door handles and light switches
  • maintain social distancing between co-workers and other people who may enter the crematory
  • Limit witnessed cremations to ten or fewer people total, including the funeral director and operator or other staff present.

Generally, viruses are killed above 200 degrees Fahrenheit, so the cremation process kills coronavirus. There is no concern about virus exiting the building via emissions through the stack or remaining in cremated remains, however the operator should wear PPE to ensure transmission from operator to urn does not occur.

When releasing cremated remains to the family, limit size of groups to ten or fewer, but also consider bringing the urn and paperwork to the client in his or her car. Try to minimize physical paperwork with electronic documents and signatures, or providing gloves, to cut back on touching paper. Similarly, keeping clearly marked sanitized and used pens to take and return for cleaning will cut back on multiple use.

In this pandemic situation, some crematories are concerned about regulations which limit the cremations a business can perform. CANA is supporting state associations who are working with these regulators to address these permits in the hardest hit areas.

^toc

Business Support

With the Families First Coronavirus Response Act (FFCRA), passed March 18 and effective April 1, businesses have new requirements for managing staff. All employers with 500 or fewer employees must provide paid Family Medical Leave Act (FMLA) leave and paid sick leave – this is new for those who manage companies with fewer than 50 employees who were previously exempt from such requirements. The Department of Labor, Wage and Hour Division has required posters and useful information to communicate with your staff.

As an employer who was previously exempt, this could be overwhelming, so it’s important to open lines of communication with your staff and establish a clear chain of command to address rapidly developing information. Don’t assume that all staff will immediately take advantage of these benefits and leave the business in a time of crises. Provide guidance and support in addition to addressing their concerns about what to do if they or a family member get sick. Don’t be afraid of questions or to admit that you don’t know. Importantly, communicate often to make sure staff are okay and keep lines of communication open.

The Coronavirus Aid, Relief, and Economic Security (CARES) Act, passed March 27 and retroactively effective to February 15, 2020, offers financial assistance to small businesses and large corporations alike. The US Senate Committee on Small Business & Entrepreneurship has provided the Small Business Owner’s Guide to the CARES Act resource. If your business is having financial difficulty, you can apply for relief through the Payment Protection Program (PPP) with the US Small Business Administration (SBA) and your current bank. Alternately, you can seek support from the Employee Retention Credit (ERC), however a business cannot receive both the PPP and the ERC.

To better understand how both resources effect your business, CANA recommends contacting services who manage and administer your payroll, business insurance, health insurance, preneed providers, and bank. These are groups carefully monitoring how these regulations and opportunities impact your work in your area, and know your business best.

For those in need of extra staff support, state associations in hard-hit areas and the NFDA have organized volunteer programs to help. Reach out to these associations with your need and availability.

^toc

Serving the Living

But don’t forget that the living are actually your primary audience, and the ones your staff come in to contact with every day. The CDC has more resources than just postmortem handling, and have special recommendations for the workplace in “Interim Guidance for Businesses and Employers to Plan and Respond.”

Many of the roles at a funeral home, like funeral directors, embalmers, crematory operators, don’t do the kind of jobs that let you work from home. We cannot access the prep room from our living room, or arrange with families from our beds. So encouraging proactive measures to keep employees well, then being flexible when people are ill is key to keeping your staff and the community safe in any outbreak.

By now, everyone knows the top four guidelines on personal safety:

  1. Wash your hands often, for at least 20 seconds.
    Are you sick of singing the A, B, C’s while washing your hands? The good news is some other popular songs have 20-second choruses, including Landslide by Fleetwood Mac, Raspberry Beret by Prince, Jolene by Dolly Parton, Fever by Peggy Lee, Africa by Toto, Mr. Brightside by The Killers, and Truth Hurts by Lizzo. Mix it up and keep scrubbing.
  2. Avoid touching your eyes, nose, mouth, and ears.
  3. Cough and sneeze into a disposable tissue and discard it.
  4. Maintain at least six-feet (2-metres) around others, particularly sick persons.

When making arrangements or directing a funeral, these measures are important. The CDC now recommends "covering your mouth and nose with a cloth face cover when around others." Of course, the most vulnerable populations are typically older generations and those with pre-existing conditions (including smokers). If a staff member is concerned that they have been exposed, the CDC has issued guidelines for Safety Practices for Critical Workers which include frequent temperature readings, mask wearing, and frequent disinfecting of work spaces. Shared work spaces include break rooms, vehicles, and any shared equipment.

And don't forget your four-legged staff. Some animals have tested positive for coronavirus, though it's unclear whether the virus can spread from pets to humans. To protect your pets and your community, the CDC recommends limiting their interactions as well.

^toc

Managing Staff

In the event that someone does get sick, encourage them to stay home. This is a difficult argument to make with the existing workforce shortage on top of a potentially growing caseload, because these jobs rely on you being in person to serve your families. But with the COVID-19 pandemics, you cannot serve your community while being sick yourself. Sick employees need to stay home to recuperate and be well, but also to prevent the spread of disease in the community. As the disease continues to spread, you may encounter employee shortages from illness, school closures, and caring for loved ones. Your business must have a plan for what you will do if you have too few staff.

Unless asked in writing to do so by OSHA, the Bureau of Labor Statistics (BLS), or a state agency operating under the authority of OSHA or the BLS, Death Care Services are deemed as a low risk sector, however CANA Member Regulatory Support Services recommends making a record of all work-related illnesses and injuries and placing that record in the affected employee’s medical file. For confirmed cases of COVID-19 or an employee that shows symptoms of COVID-19, this would include the employer’s directive to an ill employee that he or she does not return to work until cleared to do so by health care professional.

The challenge with COVID-19, or any infectious disease for that matter, is knowing with absolute certainty that an illness is a result of exposure in the workplace. Especially with the high communicability of the coronavirus, sources of exposure outside the workplace must be considered when assessing whether to report any fatality or hospitalization of an employee as a result of contracting COVID-19. However, some states are presuming that any essential worker who contracts the disease to have become infected at work thus making them eligible for worker compensation.

^toc

Directing the Funeral

And don’t forget that you also host community events with their own considerations. The CDC has special guidelines for “Mass Gatherings or Large Community Events” to help you plan and host safe services. Primarily, they recommend having supplies on hand to keep everyone healthy, namely hand sanitizer, soap, and tissues. Keep surfaces like door handles and light switches clean, and remember to talk to your community volunteers about being safe, too.

With increasing emphasis on mitigating the spread of COVID-19, in areas with active outbreaks, the CDC recommends community-based interventions including "event cancellations, social distancing, and creating employee plans to work remotely," careful planning and communications with your families is important. Social distancing, in particular, runs counter to the spirit of the funeral by discouraging gatherings of more than 10 people, encouraging vulnerable populations to stay away, and avoiding direct contact with others. Fortunately, you are professionals trained in talking to families with compassion and understanding.

Now that federal guidelines from the White House have sunset, state governors' and state and local health authorities are determining how businesses and communities can operate — you can find this list of resources above. In some areas, any visitation or service has been prohibited. White House guidelines to reopen businesses and services is recommended in multiple phases to keep employees healthy, prevent spread, and moderate hospital cases and is helping states set their own reopening procedures. These recommendations will require your business to develop plans and policies to accommodate your families' preference for service while maintaining the health of your community. New guidance from the CDC for consumers is written to help you educate your families on ways to hold services safely and the importance of taking social distance guidelines safely. Ceremony expert Glenda Stansbury provided a free resource to help you and your families find creative solutions, such as livestreamed services, to protect your business and the communities you serve. Grief expert Dr. Alan Wolfelt shared his suggestions on holding some form of ceremony at the Center for Loss blog.

Develop a plan with recommendations from the CDC including how to communicate with relevant parties. Mostly, be in touch with state and community partners to help respond to changing needs of your community. Working together facilitates communications, response planning, and organizing when the need arises. The Council of State and Territorial Epidemiologists (CSTE) has a list of who to contact at the state-level and the National Association of County and City Health Officials (NACCHO) is a good resource for local-level needs. These are great new additions to your connections with first responders, hospices, and other community leaders.

^toc

Keep Supplies Stocked

Social media is flooded with images of empty store shelves, so it’s a good idea to take stock of the goods you use frequently and make sure you have supplies. For those that are concerned about PPE supplies, the CDC has recommendations for Optimizing the Supply of PPE and information about Healthcare Supply of Personal Protective Equipment and OSHA has issued interim guidance which brings their enforcement more in line with CDC recommendations. The CDC has also provided a PPE Burn Rate Calculator to help facilities to plan and optimize the use of PPE. Also, reach out to suppliers, even those outside of mortuary supply, if your need is severe. As a final resort, reach out to your local health authority, coroner, or medical examiner to explain your need and ask for recommendations. One CANA Member suggested ordering smaller quantities to prevent large orders being flagged and redirected.

CANA Member Bass-Mollett shared their hard work finding the answer on how to request N95 masks as it was explained to John Flowers, CEO of Bass-Mollett:

  1. All N95s in existing stock and those being manufactured now are sent to the Federal Emergency Management Agency (FEMA)
  2. FEMA allocates supplies to each state’s Emergency Operations Center (EOC) based on need
  3. Each EOC manages requests from entities within its respective state — including death care professionals
  4. To place a request for N95s, you’ll need to contact your state’s EOC.

The National Institute for Occupational Safety and Health (NIOSH) has issued recommended Guidance for Extended Use and Limited Reuse of N95 Filtering Facepiece Respirators which suggests that equipment be alternated and discarded when damaged or dirtied. Some recommendations suggest to avoid wearing cosmetics, which could dirty the mask and reduce its effectiveness faster.

^toc

Keep Calm and Wash Your Hands

Situations like this, in times of increased caseloads and illness, require flexibility, patience and planning which is why you need to have these discussions and plans now. Like the radiation case study in 2019, we want to help you plan, be safe, and prevent panic and misinformation. As information continues to change rapidly, the best resource for the most current information on your business operations is your local government and health authority.

Predictions say that "prolonged or intermittent social distancing may be necessary into 2022." Preparing now for the virus's resurgence in the Fall and Winter means you can protect yourself and your business with proactive plans and preventative measures.

Situations like this also require extra care for yourself and your colleagues. "Stress prevention and management is critical for responders to stay well and to continue to help in the situation." Use the support resources from the CDC available by both call and text, and work together to stay healthy. Jason Troyer, PhD., specializes in helping death care professionals serve their families better. He wrote a post for us about taking care of yourself in these ever-changing times. Additional resources unique to death care are available in his Finding Resilience program.

Thank you for the work you do.

^toc

Resources

For the next few weeks, CANA Members are invited to join us for weekly Open Forums to discuss how they're handling their response to COVID-19 and supporting their community. Check your inbox for instructions to join, or contact Membership Manager Brie Bingham for more information.

US Center for Disease Control (CDC)
US Occupational Safety and Health Administration (OSHA)

Additional Resources

 


Barbara Kemmis

Barbara Kemmis is Executive Director of the Cremation Association of North America.

Tags:  business planning  events  processes and procedures  services 

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Takeaways from the First Ever Green Funeral Conference

Posted By Barbara Kemmis, Wednesday, December 4, 2019
Takeaways from the First Ever Green Funeral Conference

 

The pace of change driven by consumers is the greatest challenge facing funeral service. No option has fallen off the menu, and yet more options pop up each year. How is it possible to create or reposition a business to fulfill these diverse requests? The 70 practitioners, suppliers and explorers who convened in Albuquerque in October 2019 for the First Ever Green Funeral Conference were up for the challenge. Their interactive and engaging experience is challenging to reproduce in a blog post, but there is too much great content not to share.

Passages International was the obvious sponsor for this Conference. However, some potential speakers and participants and social media commenters—and even members of the media—weren’t so sure why CANA was hosting. Cremation is widely considered to be more environmentally friendly than traditional burial, but where does it fit on the continuum of green funeral practices? That is the kind of conversation I like to start. CANA doesn't shy away from hard questions, or from asking those questions of itself. We're proud to provide the space to have these frank discussions and attract the right voices to contribute.

Set the Stage

Since this was the first conference of its kind created for funeral directors and cemeterians, it was important to establish context and the intention to be inclusive in our definition of green practices. I will attempt to follow the flow of the conference in this post. Glenda Stansbury served as our emcee and she set the stage from the beginning, establishing that this conference was an exploration of green practices along a continuum. In that spirit, I invite you, dear reader, to identify where you are on that continuum. Are you a light spring green with plenty of traditional burial and cremation offerings? Or maybe you offer eco-friendly products, but want to promote more family participation and natural burial? Are you a deep forest green and all in? This post is an opportunity to learn more about the Conference content and how it may apply to your business and community.

Ed Bixby, owner of Steelmantown Green Burial Preserve and President of the Green Burial Council, kicked off the Conference with a presentation describing the wide range of green burial practices he employs in his cemeteries and has seen around the world. He challenged the audience to recognize that the spectrum includes traditional burial as well as established businesses seeking greener practices—including cremation. Yes, the attraction of green burial is related to environmental concerns, but it also appeals because it is simpler, involves less fanfare, and facilitates enhanced participation from mourners. Ed said, “Participation changes everything. You have the right to care for the dead the way you feel they should be cared for.” He challenged us—and I extend the challenge to you—to shift the mindset. You can work within regulations and laws, but you can reconceive the services you offer to families. In CANA language, "find a way to get to yes for your families."

During Ed's presentation, the topic of embalming came up. Why are embalmed bodies excluded from green cemeteries? Is this based on science or policy? Embalmers in the room shared why embalming remains an important tool for some families, but others expressed the belief that preserved bodies had no place in a green cemetery. While no consensus was reached, it was refreshing to hear so many opinions and suggestions respectfully discussed. However, many questions remained unresolved:

  • People are buried with medicines in their systems and implants in place—so why is embalming prohibited?
  • Should formaldehyde-free fluids influence policies?
  • If embalming is required in order to transport a deceased person from the place of death to the natural burial cemetery, what happens then?
  • If green practices aren’t defined by law, but rather by policies and preferences, where do you land?

Next, Darren Crouch and Kilian Rempen of Passages International joined the conversation by discussing green products and marketing tactics to help businesses remain relevant and profitable. In the 20 years since Darren founded Passages International, he has learned many lessons. His customers are serving families that value green, but also unique and beautiful options. Darren asserted that the challenge of incorporating green options into businesses should feel familiar. It is similar to the challenge of embracing cremation 30 years ago. It was once controversial to add cremation to the sign in front of your funeral home and commonplace for funeral directors to send the rare cremation customer down the street to the cremation society. Ignoring cremation didn’t turn out well for funeral service, so Darren challenges funeral practitioners to not repeat past mistakes.

Darren offered practical advice, such as offering scatter-friendly urns for the 50% of your cremation customers who intend to scatter. He argues that scattering does not equal low-end, but rather that an urn that contains cremated remains for a time can be used as art or to hold keepsakes after scattering. Darren echoed Ed’s message of changing your mindset to envision new offerings.

Put It Into Practice

Once attendees considered the various aspects of green funeral practices and started to plot their positions along the continuum, they heard from cemeterians and a funeral director who have added them to their operations.

Jody Herrington described her success in converting funeral home selection rooms to include green merchandise. She acknowledged how overwhelming it seems to offer yet more options in an already crowded space. Jody shared that her success was directly linked to the communities she has served and their green values. Incorporating local artists along with eco-friendly products and more familiar caskets can be appealing, but every community is unique. You know the communities you serve and should reflect that knowledge.

Jody posed a challenging question for me to hear – Is cremation a fall back? At this point some of you are probably nodding your heads in recognition, but I didn’t get it at first. Jody asserted that when faced with traditional burial caskets and merchandise, some consumers know they don’t want that so they fall back to cremation. Her experience showed that offering more eco-friendly merchandise and caskets resulted in more personalization and more sales to a satisfied customer. This leads me to wonder if green burial will slow the cremation rate increases we have seen. Only time will tell.

Our practitioner panel featured Donal Key and Linda Canyon of La Puerta Natural Burial Ground, Gracie Griffin of Bellefontaine Cemetery, Salvador Perches of Grupo Perches and Recinto de la Oracion, Ed Bixby, and Jody Herrington—continuing the conversation around green burial practices and tips for creating and offering green options in existing cemeteries. It is impossible to summarize the rich content generated by the discussion between panelists as well as with participants. Each panelist shared specific examples of practices they employ to promote participation and innovate new traditions. The questions from participants did touch on business models, pricing, training and incenting employees to dig graves and assist families to dress their loved ones. The key takeaway is that you can get to yes with families. It may take more time and creativity, but you can and should do it.

Next up was Tanya Marsh, a professor at Wake Forest University School of Law, who examined the legal trends surrounding green burials and green cemeteries. Tanya presented a framework for understanding green funeral trends. She started by sharing the macro trend of consumers looking for more control and input while also seeking authenticity and a meaningful experience. This is a trend influencing all aspects of our lives. And it poses a challenge for funeral directors and cemeterians who are typically risk-adverse.

Tanya outlined considerations to take into account when considering something new – i.e., natural burial or a new disposition.

  • Does the law prohibit it? The dead have rights, so that must always be considered, but there is very little cemetery law on the books.
  • Are you in a gray area where there is no particular law prohibiting or allowing? If the law doesn’t say you can’t, then you can, but that doesn’t mean there aren’t consequences for moving ahead without permission from the funeral or cemetery board or coverage from a court order.

The example she gave was natural organic reduction, commonly referred to as human composting. Washington state law explicitly stated that burial, cremation and removal from the state were the legal forms of disposition. This meant they needed to change the law in order to pave the way for a new form of disposition. In states that don’t affirmatively identify the forms of disposition, a court order or opinion from the board or attorney general may pave the way.

Tanya led a free-wheeling Q&A session that touched on grave reusage, family participation, disinterments, indigent cremations, and what happens when cemeteries are abandoned.

Consumer Insights

The last sessions focused on consumers’ experiences and insights. Gail Rubin shared her perspective on consumer views of death and mourning and emphasized the ongoing theme of promoting participation and education.

I moderated two manufacturer panels—Luis Llorens of US Cremation Equipment and Paul Seyler of Matthews Environmental discussed the environmental impact of cremation and made presentations on the macro and micro impacts of cremation on the environment. This warrants its own blog post and one is in the works for publication in 2020. Stay tuned!

A second panel, with Sam Sieber of Bio-Response Solutions and Nicki Mikolai of Resomation America, discussed the science and practical application of alkaline hydrolysis. There was significant interest in alkaline hydrolysis among the participants, with some current and future practitioners represented. The questions from participants ranged from inquiries about the fundamental science, presence of radiation and mercury, to viewings and zoning challenges.

Legally, alkaline hydrolysis is considered to be cremation, but the process that occurs in the machine is completely different than flame-based cremation. Does that make it greener? That depends on the formula that is used. Is there a lower carbon footprint? Yes—or probably. Fewer fossil fuels are used to heat the water or dry the remains, but water and chemicals are used—so how does one account for that in the green calculation?

While more questions were raised than answered on the overall environmental impact of all dispositions, Sam did point participants to an important a recent study conducted in the Netherlands by Elisabeth Keijzer, who attempted to calculate the true costs of different types of disposition. Sam presents a useful framework for understanding the various environmental impacts and “shadow costs” discussed in the study.

Consumers are significantly ahead of funeral directors and cemeterians in seeking, performing and creating greener end-of-life options, so this conference represented an opportunity to engage in facilitated conversation, query panel presenters, and learn from leading experts. All walked away with practical ideas to implement now, and probably some ideas they considered but discarded for their own businesses. Here are three of my takeaways.

Takeaway #1: Definitions Matter

Language matters and it was important from the beginning to tackle some tough topics in order to facilitate open conversation and advance our collective understanding. We named this meeting the Green Funeral Conference to encompass a variety of green practices, and people came with many different ideas and opinions on what “green” truly means. However, everyone left seeing the full continuum of green funeral practices.

So, what shade of green are you or do you aspire to be? Have this conversation with your staff and seek to understand what your community wants or will respond positively to. And then have this conversation with your vendors to educate yourself on more eco-friendly options. Figure out your carbon footprint and how you can offset or reduce it.

Are your own policies and procedures standing in the way?

Takeaway #2: Everything Old is New Again

For cremation, it took a few evangelists (and 100 years) to make cremation a tradition. Green funerals are completely different. For some, the practice is cultural tradition and anything else is desecration. For others, it's an attempt to mitigate their carbon footprint on the world by removing external interference (letting nature take its course). So, whether it's to save money, to save the planet, or to honor tradition, it means every option, every time. And providing that is hard work.

You know your communities and have served them for the length of your career or possibly generations of your family. Incorporating green funeral practices does not mean starting over from scratch, but it does mean shifting mindsets. You may consider following the path you took to embrace cremation.

Takeaway #3: Start now!

It took nearly 150 years, but cremation in the West evolved from a European fad to the dominant form of disposition in the US with the help from multiple types of leaders. First came the evangelists—those spreading the good news of the hygienic and aesthetic virtues of cremation. Then came the practitioners who formed CANA as a forum to share best practices and promote the practice of cremation. Those practitioners innovated products, technology and services to support cremation practice. Many of these practitioners ultimately formed companies that supplied practitioners nationwide. As those companies matured and merged and competitors formed, cremation products and services further developed to support the industry.

Will green funeral practices follow a similar pattern? Probably. Likely following a significantly shorter timeline, but it certainly will happen, thanks to a similar mix of contributors. Yet again, consumers are leading the way by demanding greener funeral practices. The participants and speakers in the Green Funeral Conference represented a mix of champions of funeral practices along the continuum, both current and future practitioners.

This conference was a true meeting of minds and collaboration in exploring green funeral practices. I'm proud of the conversations that happened at this meeting and have attempted to capture some of the content and the spirit of the event.

What's Next?

Consumers will continue to require and expect a wide range of options from you and your businesses. These expectations will evolve and advance as the media reports the unfolding story. CANA and Passages are planning the second Green Funeral Conference to provide an ongoing forum for practitioners to explore their responses to consumer demands. In the meantime, you can access the Green Funeral Conference content online. Most importantly, you can share this post with your employees and hold your own conversations about how you can incorporate green funeral practices in your business.

 

 


Want to learn more from the presenters and participants in the Green Funeral Conference? This is the shameless plug to buy the recordings and join in the conversation from the comfort of your office. Learn more: goCANA.org/GFC2019

Recent CANA research shows that cremation customers are less interested in body-centric products and services, and instead seeking experiences to honor a life lived. The presenters hadn’t seen this research at the time of the Conference, but their experiences and advice supported these findings. If the consumer wants to focus on the person and not the body, are you prepared to support with your services and merchandise? This research on "The Cremation Experience" took the cover story of the most recent issue of The Cremationist and will be featured in issues and blog posts throughout 2020. Join CANA to read the magazine, consistently voted the most popular benefit of membership, or follow The Cremation Logs blog to get the reports as they come out!

 


Barbara Kemmis

Barbara Kemmis is Executive Director of the Cremation Association of North America.

Tags:  alkaline hydrolysis  body preparation  cemetery  education  embalming  events  green practices  manufacturers  marketing  personalization  services 

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Event Tips and Trends for Funeral Service

Posted By Administration, Wednesday, November 6, 2019
Updated: Friday, October 18, 2019
Event Tips and Trends for Funeral Service

 

Today, more and more funeral industry professionals are becoming “accidental” event planners due to the ever-changing nature of funeral practice. In part 1, we talk about best practices from the event industry, standardized forms used by both event planners and suppliers, ideas on how to make your events successful, examples provided by attendees for how they have made their events successful in the past, and tips for avoiding common mistakes.

Part 2 covers event trends to inspire you when planning your events.


As more millennials become consumers of your business, they aren’t wanting the traditional. They’re not thinking about that at all. What they want is experiences. Think about how Pokémon Go was able to get nerds out of their homes and running around, chasing after ridiculous phantoms. That’s what the events industry saw. Pokémon Go reached out to every generation, but millennials are going to change the way all of us have to do business.

In preparing for this presentation, we met with CANA members in Las Vegas. One member said his career has been traditional funerals followed by cremation. Now, families combine memorial and reception with island music playing with a bar and a food buffet of shrimp with a slideshow playing. Fill the chapel with silk plants and soft lighting – people love it. It’s a meaningful experience. The family then invites attendees to share words of remembrance, not a clergy member.

One member said that they had just spent a lot of money renovating their funeral home, because they want to keep families there. They offer food and families can BYOB since the business can’t have a liquor license. So they emphasize convenience – it’s all here, simplifying the decision-making for their families and keeping the service in-house.

If the other option is to lose the business, become an event coordinator. Think about your direct cremation families. Let’s say 25% aren’t using your facility. So, how can you get them to come back? Don’t think about the families you’re doing well with, think about the ones you’re gaining by planning events that mean something to the families.

Small Meeting Trends to Know

In preparing for this presentation, I spent a lot of time reading about what is coming down the pike for us. These are the trends we’re talking about in the events industry, but you can see how many they apply to the modern funeral.

Experiential Get-Togethers

This means people being involved – the talking heads, the powerpoints, that’s not what people are looking for anymore. We are talking about an experience that translates to a memory. More than anything else, events are about memories.

And a funeral shares lifelong memories. There are ways to do that through technology, but it’s really important to sit down and talk to the family about what they want to get out of this gathering.

Customized Content

The most fundamental question you can ask is “How does this event succeed?” No two events (including funerals) are the same, so don’t make assumptions about them or the funeral, but ask the family what they envision for the event.

Here, you can tell a story about someone’s life. Sit down with the family and ask them about the experience they want people to have and make it a personal experience for them and the people that gather.

Smaller, shorter meetings

While this one might be more obvious for the corporate event, it really means that people don’t want to sit in a chair for three hours. People prefer events that are small, shorter, and invite interaction or keep a variety of speakers talking all day.

Use of Technology

This has been around for a while, but the technology changes every year. In events, we use technology throughout the planning process from designing the space and layout, through the way that it contributes to the experience at the event. Technology enables the use of emotional memorial videos, favorite songs, and even controlled lighting to set the atmosphere of the space.

But don’t use technology just to have it, and don’t have it just to say you do. There must be a reason behind it and it must be used to make the event and the experience better. Whether it’s used to improve event planning or in the production of a keepsake video, technology can enhance the experience.

Food and beverage trends

If you’ve ever planned a big event in a special location – think a wedding at the Bellagio – there are specific rules about food and beverage. They don’t want you to bring in an outside caterer – they want to keep that revenue in-house. If your facility is large enough to add catering, this can be a great service to add to your business. If it’s not, you can work with local catering companies to develop special relationships that add value to your services.

One of the most important things we think about in events is the food. It’s one of the most common memories from an event – we congregate around food. Adding food to any of your packages is a great idea, especially if your family is not affiliated with a church group that brings food to the family. Gourmet nostalgia – a new twist to an old favorite (e.g., lobster mac-and-cheese, chocolate chili) – is really in. Growing up in Indiana, some of the best food I ever had was at funerals. What kind of foods are you seeing served at your events?

The local and sustainable “farm-to-table” has been around for a while, and people and chefs are very interested in buying locally and sharing the best that they can. The grass-fed beef raised without hormones is healthier and tastier.

We’re moving away from processed foods as the general population becomes much more interested in eating healthy. We’re seeing new cuts of meats and chefs are moving toward using the entire animal. Catering menus, and your own menus, now involve bone marrow, chicken skins, pork neck. I know that my family, in Tipton, Indiana, went to the Pork Festival every year (my mother was actually Pork Queen!), so being able to involve the foods that address the culture or the person is very important in your events.

One of the trends is do-it-yourself cocktails and mocktails, and some funeral homes have even acquired a liquor license. I don’t know about you, but I think liquor would make a celebration of life a lot more fun. I can imagine mine being my favorite drink – vodka tonic – and my favorite foods, and everybody just has a great celebration. Do-it-yourself cocktails and mocktails – if you don’t have a liquor license cocktails are hard, but mocktails are easy.

Try it out

What can you do to help make memories for attendees?

Get them involved in the planning process. This is a way they can feel like they’re contributing to the legacy of the deceased. Solicit input from the larger family to make it special. Music, photos, fragrance – these can raise memories for attendees and make a lasting impression.

Much of the direction of the event is determined by tone. We talk a lot in the event industry about tone and theme. They’re related, but not the same. Tone is how people feel when they’re in the room, the atmosphere of the event. Tone can be defined by lighting, ritual, language, and the design of the event is defined by and reinforces the tone.

I haven’t been to a lot of funerals, but, at the best ones, I learned a lot I didn’t know about the person who died. Finding ways to bring that out, to show different sides, is valuable and what I think the person would have wanted. Themes can be defined by the interests and hobbies of the deceased – fishing, motorcycles, and related mementos.

Participation in planning and the event

This is not only a great way to be inclusive, but also a great way to increase attendance and make memories that are long-lasting. Since funerals have tight timelines, it can be difficult to get many people participating – in some cases, waiting for families to get back to us can slow us down – this is where technology is key. An event planning portal, or even a private chat on Facebook, can keep everyone informed and attuned to the schedule. The benefit of their participation will out-weigh the inconvenience of the family being involved if you can manage them. And be up-front. Ask if these tools will help gather the key voices that should be heard.

Select unique and interesting venues if possible.

This is a trend in every industry, and funerals are no exception. For team-building events and corporate conferences, planners are looking for interesting places (and it’s not just physical challenges – cooking a meal can be a great team activity.) Similarly, destination weddings and funerals are growing. Developing a relationship with venues in your area and they will become your partner in making memorable events. Get to know them, their space, and preferences and they will bend over backwards for you when you need them.

Looking to the future

Immersive Sensory Experiences

Today, 3D Mapping is possible for most events and venues. This technology combines the use of fabrics used as screens with projected imagery. It may seem out of financial reach, but it will only continue to drop in price and rise in popularity. Imagine how powerful it could be to create this for your families and embody the tone and theme of your event.

The Holograms are Coming!

Some of you are going to think this is too out there, but I still want to mention holograms. People are still talking about Tupac performing at Coachella in 2012, years after his death. More and more deceased celebrities are performing at events. Now, it’s still very expensive – you can’t set up shop and do this now – but it too will come down in price. There’s already technology where you can open a book and enjoy a hologram.

It’s going to happen. I can see a day where the decedent could eulogize her own funeral or perform her favorite song. Maybe it’s not them, maybe it’s their favorite companion, or another person, but it’s out there.

 

I’ve been fascinated with your industry ever since HBO’s series Six Feet Under. I thought it did a wonderful job, and I don’t know if it’s realistic, but it took away the fear about this experience for me and everyone I knew. I know I’m going to be cremated and I’ve got it in my trust that I’m going to fly my closest family and friends to the Four Seasons in Wailea and have my cremated remains scattered there. It’s going to be an event. I’ll need an event coordinator to do that for me – or, do you want to do that in-house? Have you done something like that? That’s a package. That’s an opportunity.

 


This post is part 2 of our two-part event planner series excerpted from the 2017 Cremation Symposium presentation “Best Practices for the ‘Accidental’ Event Planners” by Dr. Rhonda Montgomery and Todd Uglow of William F. Harrah College of Hotel Administration at University of Nevada, Las Vegas. Read part 1 here.

You can learn more about event planning and access useful resources from the Event Industry Council:

See what CANA has planned for the 2020 Cremation Symposium: goCANA.org/cgt



Dr. Rhonda Montgomery

Rhonda Montgomery, Ph.D. is the Department Chair of the Food & Beverage and Event Management Department in the William F. Harrah College of Hotel Administration. She conducts research and has written articles on the social psychology of purchasing decisions and customer loyalty for meetings, conventions and festivals. She has also written numerous books in the areas of meetings and conventions, private club management and the first-year experience.

Todd Uglow

Todd Uglow is an assistant professor, faculty in residence of event management in the UNLV Harrah Hotel College. He has been a member of the UNLV faculty for over 10 years and focuses on event management & marketing, having expertise in festival design and entertainment management. Former clients of Mr. Uglow include the NFL, Professional Bull Riders and Major League Baseball. He is certified by the courts to testify on matters of celebrity and brand valuation. He holds an undergraduate degree in Business Management, with a marketing emphasis from Cal State San Bernardino and a Juris Doctor degree from Western State University College of Law.

Tags:  arranging  consumers  events  memorialization  services  storytelling  tips and tools 

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The Accidental Event Planner

Posted By Administration, Wednesday, October 23, 2019
Updated: Friday, October 18, 2019
The Accidental Event Planner

 

Today, more and more funeral industry professionals are becoming “accidental” event planners due to the ever-changing nature of funeral practice. Industry professionals are being asked to produce events in venues outside of their facilities and to work closely with suppliers not traditionally associated with their business. This post, derived from a presentation at CANA’s 2017 Cremation Symposium, provides best practices from the event industry, standardized forms used by event planners and suppliers, ideas on how to make your events successful, examples provided by attendees for how they have made their events successful in the past, and tips for avoiding common mistakes.


As a funeral professional, you’re planning events every day – coordinating supplies and products, preparing for attendees, crafting a memorable experience. This is a space you can comfortably own, so there’s really no reason to let it go to an outside planner. With the right tips and tools at hand, you can be a success.

Events 101

There are two common complaints regarding events, backed up by lots of research, and they’ve been standard for quite a while:

#1 : Why am I here anyway?
#2 : Wow, This is boring.

Why am I here? This should be pretty obvious for a funeral or memorial service, but you don’t want the only connection people have to event being obligation to attend. The best way to change that is to make the experience worth their time. Make sure they receive something they can use – for a funeral, this may be a memory or keepsake – so they leave with a positive outcome.

Wow, this is boring. You may have heard that goldfish have a memory span of 9 seconds, but the average human has an attention span of only 8 seconds. So how do we keep them engaged? Everyone takes in information differently so it’s crucial to understand what families want. Rather than starting with the budget (a limiting question), ask them a foundational question: what would a successful event look like? Then you can reflect what they told you and attempt to deliver exactly what they want.

Ask lots of questions, don’t make assumptions

In every industry, there will be mistakes. But in the event industry, the biggest mistakes made are based on the planner’s assumptions of their client’s needs – what the purpose of the meeting was, how they defined success, what they wanted, how much money they had – and the way to eliminate that is to have an in-depth conversation and then confirm what you’ve heard to make sure you’re on the same page. Maybe you have a preliminary form to get them thinking. Your goal is to avoid an unhappy client who got something they didn’t want or didn’t get something they did.

Most Fundamental Issue of All

How does your client define event success?

Four ways in the traditional event planning industry to define success:

  • Achieving certain financial goals.
    For conferences with tickets or tradeshows with booths, you budget and plan to profit.
  • Meeting certain attendance goals.
    For conferences, you want to build attendance every year by providing and experience and takeaways.
  • Attendee satisfaction.
    This is particularly important for the hospitality industry, but the challenge is how do you measure if they were satisfied. An ideal survey is 5-10 questions.
  • Media coverage/social media “likes”.
    This is a common way that families are connected and can be a useful tool in the planning process. For a conference, they want to know about the buzz and the online engagement.

For a funeral service, success might be defined by:

  • Finding a convenient location to attendees.
    Being creative, even leaving the funeral home, can make the experience.
  • Focusing on celebrating a life, rather than mourning it.
    Remembering loved ones they way they want to be remembered.
  • Correctly performing required religious rituals.
    When ritual is key in event planning, professionals often bring in consultants to make sure this part goes right.

While your goal for any event is meeting the needs of the family, their concern is their own experience, and that of everyone who came – what was their experience and what did they think? The best way to meet their needs is to know what the family wants.

Personalized experiences require research of the subject matter and, in the case of funeral events, the subject matter is the decedent. You will want to ask questions of your families about the deceased individual. Have them bring photos, mementos - things that mean something – starting with the first meeting. It’s essential that you get to know the person. Be sure to research him/her yourself online – find the photos and stories people are sharing online to get even more information.

You may not have much time to gather everything, so ask your client who you should talk to outside of the arrangement room in order to enhance the experience. Relinquish a bit of the control and partner with the family to get these other people involved.

Consider developing a theme. What was important to the decedent? What made this person happy? You don’t often get a readymade idea from the deceased about what they wanted, and you can’t ask, so get creative. From there, incorporate appealing décor and music, and even a nearby club, team, or group, based on what you learn about this individual.

Use of Technology

Using technology may not always be appropriate or feasible, but most attendees today expect some level of technology for virtually every event. This can include the use of simple AV equipment to play a video retrospective or a slideshow of favorite photos. It can be more elaborate, such as a video “invitation” about the upcoming service shared on social media or your website.

Technology also allows planners to be in contact and interact with the families online throughout the planning process. With a custom, private portal, family members can to communicate budget and vision, and see project status on their schedule. Many families don’t know exactly what they want – they don’t know how much it will cost, the options that are available, or how long it will take – but they have a general sense of what it should look like. Sitting down and committing ideas through their portal, especially with families spread across the country or the world, can keep everyone informed and facilitate these conversations.

Best Practices of Meetings and Events

For most people, the opportunity to celebrate someone’s life is coming at them at the deepest of their grief. The more examples you provide, the easier it may be for them to choose. We go back to “What is the take away from this event?” Wedding planners say to the couple, “What do you want your attendees to leave thinking about?” Some people will say “I want them to remember the food” or “I want them to remember how beautiful the room was.”

Location, location, location.

The venue should mean something to the family and friends. Don’t hesitate to look beyond the funeral home or rely on outside help. If you are facing a limited timespan to organize things, partner with venue managers and planners to make it happen. But be upfront about cost. If you’re talking about doing something original – a barbeque at a gravesite – you may need time to get the permit, the space, but the family will remember how meaningful it was.

Take time to visit local venues to get to know the space. When choosing a venue, you really want to think about the ambiance and its impact on all five senses. Does it smell musty or fresh? Does it look bright or dim? Is the furniture soft or uncomfortable? In Las Vegas, a casino will spend millions to place diffusers in slot machines, cushions on chairs, the right lighting, etc. to make sure that their visitors stay at the machine or table just a little longer.

If you establish relationships with local venues, you’ll know what you can offer and have concrete examples for your families. And cultivate the relationships with the local venues to keep the planning in house. If your space is booked, then you can refer your families to the outside venue and build a local partnership. And if families prefer another space, you won’t have to relinquish your role in planning. You can build on the relationship with the space, caterers, tech, etc. to work together.

Always walk through your event from the attendees’ perspective. What are they thinking about? If you walk through thinking about that, you’ll have a better understanding of exactly what is going to take place. And you’ll see the pitfalls, the challenges.

It’s all in the Timing

A detailed planning timeline is a best practice to keep in mind. The more details you include, the more helpful it will be in helping to organize the family members and your staff.

Traditional funerals give you a three-day timeline, but many CANA Members report that cremation expands the time to plan. A cremation arrangement doesn’t need to be condensed into three days, so you can continue working with the family and get creative. Since Saturday is the most popular day for a service, the timeline might naturally expand up to five weeks until the next available weekend.

If you’re helping a family celebrate, you have to keep them informed of the timeline. Some families wait two weeks while some wait six months until the weather clears. That’s the family’s decision – the more you push, the more uncomfortable they’ll be. Let them know the pitfalls of waiting three months for burial. Communicating to everybody involved in an event frequently and transparently is very important.

The Event Industry Council is an association of hospitality companies that focus on events and they have come together to provide a collection of templates and forms. With these, and your newfound event planning knowledge, go out and start looking at venues that are outside of your normal facility. Look at them, and imagine what an even would look like there. Then, when you hear what the family wants to their service, you can have options and ideas for them ready.

 


This post is just part 1 of our two-part event planner series excerpted from the 2017 Cremation Symposium presentation “Best Practices for the ‘Accidental’ Event Planners” by Dr. Rhonda Montgomery and Todd Uglow of William F. Harrah College of Hotel Administration at University of Nevada, Las Vegas. Part 2 will be published soon, so check back.

You can learn more about event planning and access useful resources from the Event Industry Council:

See what CANA has planned for the 2020 Cremation Symposium: goCANA.org/cgt



Todd Uglow

Todd Uglow is an assistant professor, faculty in residence of event management in the UNLV Harrah Hotel College. He has been a member of the UNLV faculty for over 10 years and focuses on event management & marketing, having expertise in festival design and entertainment management. Former clients of Mr. Uglow include the NFL, Professional Bull Riders and Major League Baseball. He is certified by the courts to testify on matters of celebrity and brand valuation. He holds an undergraduate degree in Business Management, with a marketing emphasis from Cal State San Bernardino and a Juris Doctor degree from Western State University College of Law.

Dr. Rhonda Montgomery

Rhonda Montgomery, Ph.D. is the Department Chair of the Food & Beverage and Event Management Department in the William F. Harrah College of Hotel Administration. She conducts research and has written articles on the social psychology of purchasing decisions and customer loyalty for meetings, conventions and festivals. She has also written numerous books in the areas of meetings and conventions, private club management and the first-year experience.

Tags:  arranging  consumers  events  personalization  services  tips and tools 

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