What Consumers Believe About Cremation
Barbara Kemmis, CANA Executive Director
Pam Kleese, Director - Research & Insights, Homesteaders Life Company
CANA statistics have tracked the growth in cremation and reported the reasons why cremation is the new tradition, but what happens after the decision to cremate? This session will debut ground-breaking research on consumer behavior and attitudes toward cremation. Attend and gain strategies to better meet the needs of today’s cremation families. Get a preview from Pam and Barbara about this presentation!
Presentation Without Preservation
Damon de la Cruz, Owner, Tuesday Evening Publications
Ben Schmidt, Faculty, Worsham College of Mortuary Science
Join embalmers and educators Damon de la Cruz, PhD and Ben Schmidt as they discuss best practices for preparing a decedent for identification, short term viewing, and cremation. This lecture will include a discussion of safe handling procedures, the removal of medical devices, dressing, and cosmetizing deceased individuals. Ben and Damon will also differentiate between invasive and non-invasive procedures and the grey areas in between. Get a preview from Ben about this presentation!
Dispelling Myths: Cremation in the Curriculum
Damon de la Cruz, Faculty, Cypress College
David Hess, Asst. Professor/Program Director, Salt Lake Community College
Jack Lechner, President & CEO, Cincinnati College of Mortuary Science
Leili McMurrough, Program Director, Worsham College of Mortuary Science
Robb Smith, Executive Director, ABFSE
During this session, panelists will share their strategies for incorporating cremation into the curriculum and talk about how they are preparing the future workforce to serve families in this dynamic and rapidly changing profession.
Defusing Conflict in the Arrangement Conference: Strategies from Family Therapists
Increasingly families fight among themselves and clash with their funeral arranger regarding service options, the cost of services and products, and many other topics. In this presentation, Dr. Jason Troyer will discuss specific examples of conflict, examine the psychological roots of specific behaviors, and propose tactics for defusing and resolving the conflict. The strategies are drawn from clinical psychology and family therapy where therapists must quickly decipher challenging family dynamics and work toward positive outcomes. Attendees will leave with practical strategies they can use immediately to defuse conflict in the arrangement conference. Get a preview from Dr. Troyer about this presentation!
CANA Statistics: Cremation GPS
Vice-President, Mountain View Funeral Home & Cemetery
Learn how to put the power of CANA statistics and your own business to work for you. Use Cremation GPS to navigate towards success with an increasing cremation rate and consumer trends. Get a preview from Elisa about this presentation!
Cemeteries Are Dying: One Bold Response
Jason Troyer, Founder, GriefPlan.com
Lynn Gibson, President, Smith Funeral and Cremation Service / Cremation By Grandview
In the face of social, financial, and cultural trends that threaten sustainability and growth, cemetery professionals must strive to remain meaningful and relevant in their communities. In this program, Gibson and Troyer present innovative changes they are making in their cemetery to create meaningful and valuable connections between the cemetery and bereaved individuals. Practical examples of how other cemeteries can build from their work will be discussed. At the end of this session, attendees will be able to identify 4 specific trends that are threatening the relevance and profitability of cemeteries. Get a preview from Dr. Troyer about this presentation!
The Art of Story
Gwen Mooney, President & CEO, Cave Hill Cemetery
Michael Higgs, Manager, Cave Hill Heritage Foundation, Inc., Cave Hill Heritage Foundation
As the funeral industry continues to be reshaped, there are still some very striking constants. The most simplistic one is that of "story". Much of how we serve families as professional funeral directors and cemetery leaders revolves around the art of story- capturing the fine details about the family you are serving and incorporating those details into a meaningful service that evokes thought and emotion, to a family memorial that captures the moment of living etched in stone. It also involves how you keep the story alive for the generations that follow to find and interpret. The need to capture, retell, and maintain this element should truly be the driving force behind your next strategic business direction. At the end of this session, participants will learn how Cave Hill Cemetery, in Louisville, Kentucky, has helped families with their story for over 171 years. Gwen Mooney and Michael Higgs will discuss how the Cemetery and its non-profit Foundation work strategically together to actively sell cemetery property and build community engagement- all through the "Art of Story".