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CANA's 2020 Cremation Symposium & Art of Selling Cremation Preneed Summit 3
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2/26/2020 to 2/28/2020

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Weren't able to join us in Las Vegas for two events that brought the house down? Recordings of both events are available for purchase. See below for details about our Third Preneed Summit and the 2020 Cremation Symposium.


The Art of Selling Cremation 3: A Preneed Summit

The Art of Selling Cremation 3: A Preneed Summit held in February 26, 2020 in Las Vegas attracted leading experts to help you rethink your strategy. Preneed programs provide an additional source of revenue which can be a boon to your business — particularly if you are looking to sell anytime soon. And just as important, it brings peace of mind to customers.


Due to a technical error, we only have two presentations recorded, so watch them for free! No CEUs available.

The Great Debate: Trust vs. Insurance
Wendy Wiener & Bill Williams,
Funeral Service Inc. (FSI)

Imagine you decide to create a preneed sales program, or perhaps your preneed sales platform needs an overhaul. The first, and most important, decision to be made will be whether to sell insurance funded preneed or trust funded preneed. This program is designed to give the preneed seller the tools it needs to determine, or confirm, what’s right for that seller. What you’ll learn might surprise you!

Watch for Free

The Business Value of Preneed
John Baker, National Guardian Life (NGL)

This session will demonstrate how a vibrant preneed program builds the overall value of your business. Learn from current research and case studies to identify strategies to build preneed sales and position your business for growth.

Watch for Free


2020 Cremation Symposium

For the 2020 Cremation Symposium, CANA featured headliners who understand how to build a successful cremation business, motivate and inspire staff, and connect with consumers who are interested in the products and services you offer. Purchase these recordings for just $100 to learn to dazzle with your business acumen and skills! No CEUs available.



This all-star cast took the stage to showcase their talents:

500 Weddings and a Funeral
Bill Hermann, Keynote

In this presentation Bill talks about how his approach to the life event of Wedding Ceremonies and Celebrations can have a profound impact on End of Life Ceremonies and Celebrations. At the end of this presentation attendees will walk away with a new perspective on what is possible for them, their business and the people and families they serve each day.

Supplier Showcase

There’s a lot of talented people in CANA doing some really amazing things, and that includes suppliers! Here, we showcase our Supplier's talents providing education and solutions to funeral homes, cemeteries, and crematories. No one gets voted off, because we all win by sharing our talents and learning from each other.


  • "Will the Internet Generation Kill the Funeral Industry?" with Tyler Yamasaki, Parting Pro
  • "Processing and Security - The Next Steps Towards Optimizing Your Recycling Program" with Mike Sherbekow, Core Scientific
  • "A Cremation Buyer's Journey: How people make decisions about cremation" with Zach Garbow, Funeral Innovations
  • "Become your community's expert on alkaline hydrolysis" with Samantha Sieber, Bio-Response Solutions

Developing a Collaborative Growth Culture
Lori Salberg, Johnson Consulting

Engaged employees not only go above and beyond what is expected of them on the job, they are over 20% more productive; and their attitudes impact the customer experience in a positive way. A collaborative growth culture can re-invigorate organizations by fully engaging employees, improving performance of the business overall. In this session, learn what a collaborative growth culture is, and how to implement
strategies that cultivate collaborative growth in your business.

Practitioner Showcase

As the one association dedicated to putting all things cremation center stage, CANA is well-connected with luminary industry professionals. Here, we showcase our these rock stars who understand how to build a successful cremation business, motivate and inspire staff, and connect with consumers who are interested in the products and services you offer. No one gets voted off, because we all win by sharing our talents and learning from each other.


  • "Converting Inquiry Calls to Cases" with Greg Clark, Church Funeral Services & Crematory
  • "Getting THEM to come to YOU -- Educational, Engaging, and Exciting Presentations for Eager Prospects" with Gracie Griffin, Bellefontaine Cemetery Association
  • "Perches Funeral Homes | El Paso Strong " with Salvador Perches, Grupo Perches

Marketing with Flair
Lindsey Ballard, Ballard-Sunder Funeral & Cremation

...with a Supporting Cast of CANA Members!

Some of the most popular presentations at the Symposium are those where attendees share ideas and strategies so others may learn. This year’s topic:
marketing materials. We’ll collect the best examples of how you all connect with future customers through digital and print ads, commercials, videos, billboards, and more!.

Green Funerals: Best Practices and Solutions
Darren Crouch, Passages International
Gracie Griffin, Bellefontaine Cemetery and Arboretum

You’re sure to find inspiration as you hear about the great content that set the stage for the profession’s first-ever Green Funeral Conference. Creative green thinkers captivated the crowd with best practices, innovative solutions, and successes in the field. Symposium attendees will learn key outcomes from this ground-breaking event, including marketing and selling green, how to convert selection rooms to include green merchandise, tips for creating and offering green options in existing cemeteries and legal trends surrounding green burials and green cemeteries.


Purchase the Symposium Recordings