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CANA's 2020 Cremation Symposium & Art of Selling Cremation Preneed Summit 3
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 Export to Your Calendar 2/26/2020 to 2/28/2020

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Thanks to our 2020 Symposium Sponsors!

Registration is open!

CANA's 2020 Cremation Symposium and Preneed Summit returns to the Paris Las Vegas to explore innovative solutions, network with peers, and discuss the topics that matter to our profession.

Attendee Registration

Advance Program pdfSee the full program CANA has planned below!

Hotel Accommodations

Rooms at the Paris Las Vegas are $124/night for Burgundy Rooms + $37 resort fee (includes two [2] guest admissions per day to the fitness center, in-room internet on 2 devices per day). Reservations: Book online at There is a $15 fee plus tax to reserve rooms by phone. Cancel up to 72 hrs prior to arrival date; less than 72 hrs charge of one night.


The Art of Selling Cremation 3:  A Preneed Summit

Back by popular demand, CANA brings you the Art of Selling Cremation 3: A Preneed Summit this February 26, 2020 in Las Vegas.

From consumer misconceptions to our own false assumptions, preneed programs present a number of hurdles. But a successful preneed strategy is not only possible, it is critical for business success in today’s environment. Unfortunately, the rare but well-publicized instances of insurance and trust fraud have colored some consumers’ view of preneed planning. At the same time, many owners and managers suspect the lack of interest is due to the rise in cremation, assuming families may not be willing to prepay for this increasingly dominant form of disposition. The facts, however, tell a different story.

Whether your preneed program has stagnated or you have never considered one, it’s time to rethink your strategy. This additional source of revenue can be a boon to your business — particularly if you are looking to sell anytime soon. And just as important, it brings peace of mind to customers.


Join us to see this spectacular performance by this show-stopping cast of preneed experts:

Creating Preneed Leads for Your Sales Team
Sam Upton, SMART Cremation
Rod Wood, Ad Direct

It’s essential to maintain a strong lead base to support your preneed program. Sam and Rod will walk you through the important steps in the development and creation of a meaningful list from scratch..

Crafting Remarkable Customer Experiences
at Every Touchpoint

Mitch Smith, eFuneral

Every time a consumer engages with your brand, they are learning something about your business. Ideally, they’re immersed in a carefully crafted, branded story that affirms the value of what you do and how you serve consumers like them. Too often, though, consumers are learning something else. Drawing on real-world examples from partnerships with nearly 200 funeral homes, as well as lessons from eFuneral’s mistakes, Mitch will walk attendees through simple, small changes that make a significant impact on your customers’ experience..

The Good, the Bad and the Ugly
of Preneed Funeral Planning

Judy Stapley, Arizona Board of Funeral Directors & Embalmers
Elisa Krcilek, CANA

We all know emotions are high when you are serving grieving families and this can sometimes lead to situations where people get angry or upset. We also have a tendency to think this is more common with at-need families than preneed families. In this session you’ll hear examples of just how wrong things can go with preneed funerals and how ugly things can get when these situations are brought to the state board due to a formal complaint. You’ll also learn best practices for preneed sales to avoid these situations in the first place.

The Great Debate: Trust vs. Insurance
Wendy Wiener & Bill Williams,
Funeral Service Inc. (FSI)

Imagine you decide to create a preneed sales program, or perhaps your preneed sales platform needs an overhaul. The first, and most important, decision to be made will be whether to sell insurance funded preneed or trust funded preneed. This program is designed to give the preneed seller the tools it needs to determine, or confirm, what’s right for that seller. What you’ll learn might surprise you!

The Business Value of Preneed
John Baker, National Guardian Life (NGL)

This session will demonstrate how a vibrant preneed program builds the overall value of your business. Learn from current research and case studies to identify strategies to build preneed sales and position your business for growth.

Open Discussion

Discussion of day’s presentations facilitated by Vinnie Faccinto


2020 Cremation Symposium

As the one association dedicated to putting all things cremation center stage, CANA is well-connected with luminary industry professionals. For the 2020 Cremation Symposium, we feature headliners who understand how to build a successful cremation business, motivate and inspire staff, and connect with consumers who are interested in the products and services you offer. Join us this February and learn to dazzle with your business acumen and skills!


This all-star cast takes the stage to showcase their talents this February:

500 Weddings and a Funeral
Bill Hermann, Keynote

In this presentation Bill talks about how his approach to the life event of Wedding Ceremonies and Celebrations can have a profound impact on End of Life Ceremonies and Celebrations. At the end of this presentation attendees will walk away with a new perspective on what is possible for them, their business and the people and families they serve each day.

Supplier Showcase

There’s a lot of talented people in CANA doing some really amazing things, and that includes suppliers! Here, we showcase our Supplier's talents providing education and solutions to funeral homes, cemeteries, and crematories. No one gets voted off, because we all win by sharing our talents and learning from each other.


  • "Will the Internet Generation Kill the Funeral Industry?" with Tyler Yamasaki, Parting Pro
  • "Processing and Security - The Next Steps Towards Optimizing Your Recycling Program" with Mike Sherbekow, Core Scientific
  • "A Cremation Buyer's Journey: How people make decisions about cremation" with Zach Garbow, Funeral Innovations
  • "Become your community's expert on alkaline hydrolysis" with Samantha Sieber, Bio-Response Solutions

Developing a Collaborative Growth Culture
Lori Salberg, Johnson Consulting

Engaged employees not only go above and beyond what is expected of them on the job, they are over 20% more productive; and their attitudes impact the customer experience in a positive way. A collaborative growth culture can re-invigorate organizations by fully engaging employees, improving performance of the business overall. In this session, learn what a collaborative growth culture is, and how to implement
strategies that cultivate collaborative growth in your business.

Practitioner Showcase

As the one association dedicated to putting all things cremation center stage, CANA is well-connected with luminary industry professionals. Here, we showcase our these rock stars who understand how to build a successful cremation business, motivate and inspire staff, and connect with consumers who are interested in the products and services you offer. No one gets voted off, because we all win by sharing our talents and learning from each other.


  • "Converting Inquiry Calls to Cases" with Greg Clark, Church Funeral Services & Crematory
  • "Getting THEM to come to YOU -- Educational, Engaging, and Exciting Presentations for Eager Prospects" with Gracie Griffin, Bellefontaine Cemetery Association
  • "Perches Funeral Homes | El Paso Strong " with Salvador Perches, Grupo Perches

Marketing with Flair
Lindsey Ballard, Ballard-Sunder Funeral & Cremation

...with a Supporting Cast of CANA Members!

Some of the most popular presentations at the Symposium are those where attendees share ideas and strategies so others may learn. This year’s topic:
marketing materials. We’ll collect the best examples of how you all connect with future customers through digital and print ads, commercials, videos, billboards, and more!.

Green Funerals: Best Practices and Solutions
Darren Crouch, Passages International
Gracie Griffin, Bellefontaine Cemetery and Arboretum

You’re sure to find inspiration as you hear about the great content that set the stage for the profession’s first-ever Green Funeral Conference. Creative green thinkers captivated the crowd with best practices, innovative solutions, and successes in the field. Symposium attendees will learn key outcomes from this ground-breaking event, including marketing and selling green, how to convert selection rooms to include green merchandise, tips for creating and offering green options in existing cemeteries and legal trends surrounding green burials and green cemeteries.


Attendee Registration