Symposium and Summit Brochure
Short, sweet, and packed with a marketing punch, the CANA Cremation Symposium in Las Vegas is known for its topicality and practical tips. In 2018, CANA is aiming to help you connect the dots that lead to success and profitability. Read about the program below or find details in our brochure and register online or with our printable form.
KELLY SWANSON • The Story Formula
It's no longer about selling. It's about connecting.
Story is important to your business and influences in a way that data cannot. Kelly Swanson, award-winning storyteller, comedian, motivational speaker, Huffington Post contributor, cast member of TV's The Fashion Hero, and author of The Story Formula, will keynote CANA’s 2018 Cremation Symposium. She will take you to the magical place where the art of story meets the business of persuasion. In just minutes you’ll see how a few words can make all the difference. Buckle up, it’s going to be an amazing ride!
DANIELLE BURMEISTER • Brand Ambassadors
Be the consumer's first choice for end-of-life care
Brand advocates are individuals who have first-hand knowledge of your funeral home and can share their positive experiences through word-of-mouth referrals. Danielle Burmeister, Marketing Communications Lead at Homesteaders’s Life Company will explain why fostering, identifying and leveraging brand advocates is an effective way to ensure your funeral home—rather than your competitor down the street—is a consumer’s first choice for end-of-life care.
WELTON HONG • Your Online Reputation
85% of consumers trust online reviews as much as personal recommendations!
Leverage brand advocates on your website to improve your online reputation. Welton Hong, founder of Ring Ring Marketing and author of Making Your Phone Ring with Internet Marketing for Funeral Homes teaches proven strategies for capturing more calls, how to be present on the first page of search engines over your competition, how to tweak your website for conversions, and how to increase your call volume with a great online reputation.
J.P. DITROIA, LINDSEY BALLARD, ROBERT HUNSAKER
• Therapy Animals
There can be great benefits to your business for having a therapy dog in-house
Before you decide to invest in a dog or other pet, you’ll want to hear what our panel has to say. Practitioners Robert, Lindsey, and J.P. will share their therapy dog experiences with you, so you can make an educated decision. Learn the difference between therapy, service and emotional support dogs; key considerations like cost, training, time commitment, logistics and more; and business benefits and strategies for marketing.
GLENDA STANSBURY • Touch Points
Make every interaction with families count
When serving families, we interact with them at many different times—from preneed to the first call to the arrangement conference to the service to aftercare. What are you doing to make sure that the family receives an amazing experience at each of these key touch points? Glenda Stansbury will show you how to make each one of these interactions a transformational experience.
GEORGE OWENS • Voice of the Customer
After you create transformational experiences, how do you measure success?
Effectively utilize feedback from your customers. But that's just the beginning. George Owens combines feedback from families, experiences of professionals, and data from 13 years of partnership between SCI and J.D. Power to show how a comprehensive strategy is the best strategy for success. Owens will help attendees connect the dots between storytelling, brand ambassadors, online presence, touchpoints, and human connection for a keen understanding and effective plan to put your newfound knowledge to work!