3 Simple and Effective aftercare touches (you May Not be doing!)

In the face of continued growth in cremation, CANA applies more than 100 years of experience to help funeral homes, cemeteries, and crematories seize this opportunity to build their businesses by nimbly shifting to a customer-centric approach. Simply stated, service does not begin when you get a call and it does not end when we return the cremated remains to the family. By incorporating some simple touches and tools, you can create a more personal relationship with your families in the aftercare process.

1. Good Old Fashioned Correspondence, like a hand-written note.
2. Create Engaging Events for your clients to attend such as an art/paint night party or host a mystery author/book event.
3. Build your Brand by Dividing and Conquering – by training your team members to be extensions of your business.

---

With thanks to Kitty Alexander, Community Outreach & Marketing Manager for Foundation Partners Group, for her invaluable insight.

Members can read more techniques in Vol. 53, No. 1 Issue of The Cremationist and make use of our new PR Toolkit for planning your community outreach strategies.
​
Not a member? Consider joining your business to access tools, techniques, statistics, and advice from the only association who focuses exclusively on cremation families – only $470!

---