When polled, the responding public is casual about the treatment of their body post mortem. In TV and movies, people who aren’t grieved by a weeping crowd at a headstone are kept in urns as décor for the mantle. In podcasts, radio and social media, the request is to just cremate them or leave ‘em for the bears. No service, no fuss, just be done with it. After all, they’re done with their body so why would anyone else care about it?
But we know that’s not how we treat our loved ones, and not how they will treat us. When CANA and Homesteaders conducted our interviews for the Cremation Insights report, we looked for people who had “just cremated” (aka, direct cremation) but the research team came up empty. Everyone planned or held some kind of meaningful experience for their loved one, but some simply didn’t choose the cremation provider to do so.

Similarly, the research reminded us that cremation versus burial is an opposition that isn’t. If they had cemetery property, participants buried the cremated remains, while others reported dividing them or keeping them close with future plans to bury or inurn. Their opposition is toward a focus on the body expressed as casketed burial, versus life lived.

The same can be said for embalming. It is becoming more common for families to choose cremation and not to embalm. This is for a variety of personal and practical reasons including, but not limited to:

• Dislike for the concept of embalming
• It is a greener choice to not embalm
• Price
• Religious practices may prohibit or discourage embalming
• Preference to avoid invasive techniques
• Unaware they can embalm and cremate

CANA asked our members who supply embalming fluid and related products to funeral homes about some of these concerns.

Like any long-term, sustainable business, a supply company must innovate and diversify to stay market leaders. CANA Members are no different. Each member described how they work to provide the best product and service in the industry. These companies support funeral homes, crematories, and cemeteries with a variety of new products, including memorialization options like personalized urns, improvements on tradition, and new formulas that respond to eco-conscious concerns and work better to preserve and present.
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While originally known as chemical companies, these CANA members continue their commitment to personalization and memorialization through diversified offerings. These companies have embraced cremation. Funeral directors and embalmers also rely on these experts for mortuary science education and continuing education on embalming, restorative arts and preparation training.

​Viewing a loved one is an important part of the grieving process. After a death, the family may be able to realize cognitively that their loved one has died, but it can be more difficult to accept it emotionally. Seeing and touching the deceased helps overcome that barrier and confirms that the person they loved is truly dead.

The Dodge Company: For families, embalming provides the opportunity of time. When a person is embalmed, families have time to rest before making a difficult decision. They have time to gather if they would like, to be together and be with the deceased. Those serving the family have time to care for the deceased and make saying goodbye a better experience.

Eckels and Company: Simply put, all families are people and all families have needs as individual people first. Humans are touchy feely creatures. We hug. We hold hands. Clinical Care (embalming) allows people time and removes barriers to saying goodbye. We all feel what we see. When the people we love look their best, we feel better. Feeling better is good at a time when we feel bad.

Frigid Fluid Company: As funeral practitioners, we want to provide the services families are asking for. For us, a request for cremation does not negate the value of a funeral service with the loved one present. Embalming is performed to offset the postmortem changes that could make viewing challenging for the family. Decedent care not only provides time for funeral services and has public health implications, it also includes restoration to provide the family the opportunity to visit with the deceased in as natural a state as possible.

Kelco Supply Company: Embalming will allow us time to make arrangements and restore a more natural appearance of your loved one. Bringing together family and friends to allow a final memory or visual in a public or private setting allows a safe gathering space that encourages support and understanding that you’re not alone in your journey of grief.

The conversation could go something like: If you choose not to have a service, that is okay, but I want you to know that there will be times when you’re out at the grocery store, or attending church, etc. and people will ultimately walk up to you and ask about the death. This can happen when you least expect it, and you may not be prepared to do this over and over. Having a service can alleviate many of those sudden conversations that you may not be prepare for at that time. They will have learned about the circumstances of the death when attending the funeral service. Those that attend a funeral service are given an opportunity to find their own personal closure as well as to offer support to you and your family in the weeks, months or years ahead.

Cremation was promoted in the early 1900s by the founder of the North American cremation movement and CANA Dr. Hugo Erichsen as the most (or more) sanitary solution: “Every Crematist must be a missionary for the cause, and embrace every opportunity to spread its gospel: the good news of a more sanitary and more aesthetic method of disposing of our beloved dead.” Articles were written pitting cremation against burial from the beginning because cremation evangelists were promoting the gospel of cremation.

While the cremation movement sprang from a sanitary necessity and aesthetic preference, over time, as the embalming process evolved and medicine advanced, the argument for cremation as a means of purification after death dwindled. However, the health of our communities and our environment continues to factor into every big decision, including our final decisions on this earth. When asked about green funeral practices, more than half of surveyed US respondents say they are interested based on environmental, cost, and other considerations. So how do modern embalming practices measure up?

The Dodge Company: When I have been presented with this opinion, I have simply said that the idea of formaldehyde being environmentally unfriendly is inaccurate. It is a simple organic compound that has been robustly studied and found to have no environmental impact as it biodegrades quickly in air, water or in the ground. You will find no evidence of formaldehyde in any environment within hours of when it has been introduced. In numerous studies, formaldehyde has not been found in the soil or water of any cemetery.

Eckels and Company: People choose both embalming and cremation for many reasons and none of them are mutually exclusive. Sure, there is an environmental footprint to both choices, but embalming is greener than you may think. Regarding formaldehyde, it is a well-studied material. In 2017, the National Toxicology Program published a study that revealed some interesting facts. At Eckels we use no phenols, chlorinated solvents, glutaraldehyde, triclosan and other common toxic ingredients found in embalming fluids so our clients can breathe easy and know the watershed is respected.

Did you know that a well operated preparation room can embalm, on average, human remains using less water than it takes to create and serve a pint of beer at your local pub or a large cafe latte from your local barista? From our responsible packaging to what is not in our fluids we can help you provide a safe, healthy and healing experience for families in grief in a sustainable fashion at your funeral business.

Frigid Fluid Company: Formaldehyde is an organic molecule that is found in nature. When used as intended for funeral service there is little to no residual formaldehyde in the body. Any formaldehyde that is not denatured by body proteins is readily neutralized by nitrogen in the environment.

Kelco Supply Company: This may come off as “two wrongs don’t make a right” but there are so many household products that contain formaldehyde or that uses it during the process of manufacturing. From wood building products to wall paint, and beauty cosmetics to cigarettes, consumers are just not fully aware of its wide variety of uses and benefits as compared to the drawbacks. Understanding why formaldehyde is used can certainly put things into perspective and allow one to weigh the cost vs benefit factor when applying it to the decision-making process.
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The EPA sets regulations and limits on the use of formaldehyde and the funeral profession has not been excluded from their studies and review. Kelco is familiar with some aspects of research that is/has been completed with respect to alternate embalming fluid components, but from my understanding none of them compare to the firming affects, preservation or the appearance that formaldehyde offers when embalming a decedent.

CANA’s Code of Cremation Practice dictates that providers’ first consideration should be for “dignity and respect in the care of the deceased, in compassion for the living who survive them, and in the memorialization of life.” However a family decides to care for their loved ones, the primary concern is meeting their needs. Viewing the body before cremation or burial is an important part of the grieving process.

If consumers see cremation as everything that isn’t burial, they won’t request options associated with burial, such as embalming. But we know this divide is not real. Every consumer can decide for themselves how they wish their loved ones or themselves to be honored. The consumer will choose what they want, but you need to provide the options: embalming, body preparation, cremation, burial, services, witness… all of the above.

CONTACT THE EXPERTS
For more from CANA’s member experts in embalming fluid and supply:

The Dodge Company
800-443-6343
www.dodgeco.com

Since 1893, the Dodge Company has provided supplies for your funeral home, crematory, or cemetery. We carry a complete line of urns, urn vaults, and cremation supplies. Dodge manufactures and distributes preparation room supplies and is a source for memorial products through our partners Glass Remembrance and Capture Bead Keepsakes.
Consolidated Funeral Services, our technology partner, provides revenue generating websites to over 5,000 funeral homes.

Dodge has partnered with Insight Books and Doug Manning for over 30 years, supplying grief recovery materials and The Continuing Care Series. Please visit our webstore: https://shop.dodgeco.com

H.S. Eckels and Company
800-265-8350
www.eckelsandcompany.com
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Since 1895 Eckels has been the source of innovation, quality products and outstanding service to the funeral, cemetery and cremation professions.  With humble roots as an embalming chemical manufacturer, Eckels has grown to be a global brand in cremation products, chemicals, employee training and facility design with distributors and partners worldwide. The Eckels Impressions line of cremation products is one of the most extensive ranges of personalized and customized urns, keepsakes and jewelry on the market.  Experience the Eckels Advantage today.

Frigid Fluid Company
574-252-9492
www.frigidfluid.com
Frigid Fluid, based in Chicago, IL, has been owned & operated for over 120 years by members of the same family. Through 5 generations we have maintained the highest standards in manufacturing while also distributing some of the finest funeral and cemetery supplies throughout the world.

Kelco Supply Company
800-328-7720
KelcoSupply.com
Kelco Supply offers a full line of quality products used by funeral homes, cemeteries, medical examiners, hospitals and pet hospitals.  Prep room / Care Center equipment & embalming chemicals, products used for transfer, storage, and refrigeration of cadavers, cremation urns & supplies, for human and pets and cemetery equipment are all included in our extensive product assortment.
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Kelco is the supplier dedicated to serving funeral professionals. Our core mission is to provide our clients with the same exemplary level of service and respect that they provide for the deceased and bereaved ~ Like you're there for your families, we're there for you.

Without suppliers, we have nothing. Can I get an amen on that?
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We need these guys to run our businesses, we need these guys to run our businesses well. This is a new session from CANA. And I'm kind of excited about it. It's all about innovation.

Did cremations go up during the pandemic? The problem with higher capacity, and even with the dispensation by some of the governors who waived all the environmental capacity limits, is what happens to cremation equipment? It breaks. How do you get it fixed if no one can travel? Keeping the wheels turning in creative ways can be just as important.

FT had to come up with a protocol to keep themselves safe and to keep their customers safe. All of our technicians were vaccinated early. And we had strict instructions from Europe – a five-page document that everybody was required to sign off on. Kelly Vinning and I were back on the road in May of 2020 going out to see customers. We had to do daily reports on what we did to maintain safety, and we have not had anybody contract COVID in our company at all.

It wasn't also just emergency services work – we were able to maintain all of our preventive maintenance schedules throughout. So we did not miss any preventative maintenance from Canada, throughout the US, Mexico, and Puerto Rico. We made every PM on time.

Cremation Systems is a division of Armil CFS which is also an industrial furnace manufacturer. But, during the pandemic, we really didn't have a tremendous amount of the typical casting/forge/heat-treat style business. So, the engineering guys had some time, and we had to occupy their time. We got a call from a disabled veteran of the US Army who had good connections supplying the Federal Emergency Management Agency (FEMA). He said, “Do you guys think that you could move a retort and building, and put it wherever you want relatively quickly?” And we developed the modular, on-site crematorium – the MOCx™.
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We've had a number of people go to FEMA, but the federal government doesn't do anything very quickly. So we are selling them to independent businesses now. But it showed us some advantages on where it could go, and people are talking to us about it. It'll fit on a small footprint, so putting this on a small space would work quite well. But again, it's ready for that C-word that none of us like to say: COVID.

We do digital marketing for funeral homes, and as all of you know, when COVID broke out, everybody put their foot on the brake in terms of how they were communicating with their community. People were scared, people were sensitive, people didn't know how to respond to the new reality we were going into.

A lot of our funeral homes were worried about how they're being perceived by the community. How can you go out and have proactive marketing when people are dying? So, we went through Facebook posts and emails and email newsletters and even websites to modify the content to speak sensitively to that. Additionally, we modified content to make sure that we were providing them solutions on how to do grief support or how to contact offices when you can't actually go in or you can't talk to somebody.
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It was a tough time. We are still producing a lot of this content for different parts of the country, like how to grieve from a distance or how to memorialize when you can't have a traditional service. We've throttled back on some of that, but as we see the different waves of this pandemic go on, we'll have to adjust accordingly to what each funeral home really feels like they need to do to relate to their community.

During the pandemic, if any of you tried to process any insurance claims, guess what happened with the insurance companies? They had the same issues that we all did: they had people who were working from home, they were backlogged, and they were doing more cases than they ever had in their history. And so that caused a problem for us that do life insurance assignments. So we came up with a program called Quick Claim.

It really started at the end-user – the funeral director or the providers – where you could literally put the information in in 90 seconds. The complete data would go in, what was returned immediately with us was all the documents you needed to have in order to process that claim for that particular company. So we were able to assign life insurance policies for funeral providers and cremation providers in a much more timely manner than we had done in the past.

When the pandemic really hit in March, we were about four months into our business. We had built our whole business with this really specific model to empower the funeral homes with the selling tools they needed to sell in-person to families. We had just started to see families really being impacted by having a form of remains they could touch and hold. And then, all of a sudden, families were no longer going into funeral homes and funeral directors were redesigning how they were communicating with families over the phone, over email, over Zoom.

So our innovation is that we built a suite of tools for the funeral directors to use that included affiliate links so that our partners could use our website as a selling tool to educate the families. We created PowerPoint presentations, we did trainings on how to use these tools and communicate with families. By the time those stay-at-home orders lifted in June 2020, our funeral homes started to see increased sales and the families were happy.

We don't really have a product innovation, but one of the things that we did do, because it was very important to us, is to develop a webinar that would educate funeral professionals about what actually takes place at post-cremation metal recycling. We have an open-door policy, if you're ever nearby please come and you can view the whole thing.
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I'm very passionate about education. So the purpose of this webinar is to educate every funeral professional about what takes place with metal recycling, because you need to have the correct answers. Somebody in our profession did a YouTube video on what happens if there's gold and says, “well, that all melts, so there's nothing left.” Well, that is incorrect. So again, you need to have the correct information.

We at Matthews saw the double-edged sword of supplies during COVID spikes. The supplies you need are quadrupling and supply chains are breaking down – so the backlog of everything is expanding. Our supply program – the Burn Box – works with the facility. We talk about what caseload you have, what kind of caseload you're expecting to have, what your usage rate is for different supply items, what supply items you use a lot, what you use very little, and we basically break down a shipping schedule for the coming year. So your supplies are showing up right before you need to call and order them again.
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It has been extremely convenient for our customers. Owners and operators know that there's a few things that you need without fail when cremating: your rollers, your temporary cremation containers, utility urns, and your mailers. Having those come on a cycle without you having to think about it means you can dedicate all your time to your families and the million other things happening right now in the cremation space. It really makes life easier for the operator, the crematory managers, and the facilities themselves.

We train celebrants all over the world. We have about 4,500 people who've been through celebrant training in the last 20 years. And a lot of us are very actively involved in offering services on a very regular basis. And so, when lockdown happened, I went, “this is going to change how we do service. It's going to change so much about how we reach out to families, and how we talk about death in this time.”

So I just sent out a call to Celebrants, and we brainstormed over a weekend and put together a resource book. if you go through celebrant training, you get a 600-page resource book full of full services. This one was about 40 pages of suggested services, suggested words, suggested ceremonies that you could do that would still be effective on Zoom or from a distance. And we called it Ceremonies to Celebrate Together from Afar. We just put it together, we sent it out, and we said “we want you to have this, we want you to have words.” Because, in my world, words are the most powerful thing we can have.
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We're still having to deal with having services that are unique, different or distanced. We still understand that these times are requiring us to think differently about ceremony and how we do things. So we put this together and have offered it to anybody who wants it. We try so hard to create meaningful things that you can use with your family. So take it, use it, and think of celebrants: Ceremonies to Celebrate Together from Afar.

​WA quick case study: We were helping a lady who was taking care of her husband. As she was helping him out of the tub, she fell and broke her hip right when COVID hit. Her husband was on hospice care and he passed away a few days later. Unfortunately, the intern who was helping report her information reported to social security that she had passed away, not her husband. So, as we start helping with the benefits, we call Social Security, they figure out that they have the wrong death report and they cut off all of her benefits.

Normally, we would need to go and take the death certificate into the Social Security Office, but with everything closed, they couldn't do that. So we reached out to the Senator from Alaska (which is where this lady lived) in Washington D.C., and the next thing I know is the social security administrator from Washington D.C. called my cell phone and said, “I need to get this fixed.” It ended up being a happy story: we got her benefits turned back on.

A lot of our innovation came from helping families and trying to help them work with companies that were shut down or people working from home and they didn't know how to work with their systems. So we helped keep families safe by allowing the family to be at home while Full-Circle deals with all of the companies and government agencies.

This one is a special blogpost for our supplier members — and anyone else who's ever had to transfer the excitement from their table to the masses walking by.
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In 2017, the Center for Exhibition Industry Research (CEIR) released an eight part Attendee Floor Engagement Report from a comprehensive study of exhibitors at trade shows. We read it through and identified a few key takeaways that we hope will provide inspiration for enhanced engagement with attendees at your next trade show.

This is the ultimate goal for anyone at a trade show and everyone knows it. You have something you want someone else to buy. That could be an urn, software, intellect, or a preneed contract. And CEIR reports that this is the number two reason why attendees keep going to trade shows: so they can interact with the products themselves. So your focus should be on getting people to your booth and selling them on the value of your product.

The good news is that data shows that people like free stuff. The pens, candy, and hand lotion you pass out are appreciated. This is especially true at a CANA show — our association doesn’t give our attendees bags, paper, pens, or any of those goodies so they’re extra appreciated from you! Plus, these end up back at home or the office where they are shared with colleagues.

The bad news is that the paper handouts aren’t as appealing as the free stuff. We know this from both the data and the folders, business cards, catalogs, and more they’ve collected from you but left on the cocktail tables at the end of day at a CANA show. Instead, people are looking for digital versions — a screen in the booth for a quick glance or a pdf to share back home right then (especially if they can send it themselves). That way, they still have two hands free for a drink and a handshake.

If your product or service isn’t a tangible thing, or is too large to demo in your booth, you’ll need to get creative to allow attendees to engage with the product or service information in a meaningful way. Here too, a screen can allow someone to get the feel for your product with a demo, a video, or tutorial. After all, the goal is for them to understand how your product or service meets their business need.

If your product or service supports it, a sale on the premises and a receipt emailed to the office yields instant gratification for the attendee, and a satisfied customer for you. The data shows that many exhibitors aren’t doing on-site purchases, but the ones that do report high usage by attendees. Going through the whole sales cycle on-site is easier for some products than others, but there are still opportunities with big ticket items: if you can at least schedule a phone call to explore their needs further, or even better, send a quote then and there, you’re that much farther into the process.

But we’re getting ahead of ourselves, because we forgot Sales 101: people buy from people. Data shows that the most valuable tool on the show floor is emotion. Initially, it’s friendliness and approachability that welcomes someone to your booth, and we don’t have to tell you that means eye-contact, a smile, and stepping from behind the table or display. Then, trustfulness and credibility shows that you’re not some flash-in-the-pan product that’s here today and gone the next — we’re an industry of long relationships and they want to know that their business (and equally importantly, their families) can count on you when they need you most.

But to really hook them, it’s the connection of their problem to your solution and the resulting weight off their mind. Giving them that “aha” moment or that warm feeling that comes with a meaningful product to serve their communities better will go a long way to building your loyal customer. That comes from listening. There are no silver bullets, one-size-fits-all in our profession (even though your product probably comes pretty close). So you need to start by asking them about their business, their community, the persistent challenge that occupies them on their commute, and offer a solution that meets their unique needs.
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In some cases, it’s the marketing or sales person that’s best for this job, but data shows that it really depends on your product and goals. Highly technical products — like software and hardware — can often benefit from a technical person at the booth. This person can answer questions, provide recommendations, and tell attendees how this product can work for them. In other cases, someone from upper management is your ace in the hole. With their credentials, the executive can wield their position to build stronger relationships and shorten the sales cycle.

Across the board, data shows that exhibitors have been slow to add a technological component to their attendee engagement strategy. Whether through social media, the event app, or even emails, few exhibitors are doing it. But, those that are have seen value.

In general, these broadcast platforms are about buzz and thought leadership, not the sales cycle. This means that you’re working to stay in people’s awareness as a resource they might need in the future. These avenues are also great places to tell people where they can see your product in action and meet people with answers — your end goal is getting them to the booth for that emotional response.

Before you even register for the event, you want to demonstrate thought leadership or ways to think about problems they face and provide solutions your audience can use. But when you know you’re going to be at a trade show, treat it like the event it will be and start getting excited. Tap into the culture of the event and share the host’s posts to grow your audience both online and on the floor. Build buzz about the event and your booth — who will be there and what will you feature? On site, you have two audiences: the ones that are with you and the ones at home, but sharing photos will appeal to both! Other offers like free stuff, purchase discounts, and raffles will bring the people to your booth and keep the buzz going at home.

After the show is over, it’s back to thought leadership — hopefully a bit wiser from all the great event programming. When people get back to the office, they’re usually playing catch up with everything, and the energy they got from the ideas at the event quickly fades to the background. Anything you can do to recapture that emotion and keep the momentum going (while solving something with your product) will be welcome.

Attendees report three primary objectives when attending a show — engagement with people, product and learning. These become the three pillars which all exhibitor and show organizer activities should fall under.

The first two objectives — engagement with people and product — are usually met in the booth. Attendees gain knowledge through their interactions with booth staff, whether that be with product/technical experts, sales staff or management. The quality of these interactions is the top ranked reason that attendees come to an expo, CEIR reports. They also love to interact with products- whether that’s picking them up and holding them, playing with a software program, or pressing buttons on a demo unit.

The third objective — learning — can be fulfilled in multiple ways. Providing skills-based education on your product, whether it be sales tips for cremation products like urns, short-cuts for software programs, or best practice tips for equipment, goes a long way toward meeting attendee objectives and building those relationships. If your show host offers it, participate in skills-based education or learning sessions outside of your booth. Finally, one-on-one, small group learning sessions are very popular; host short sessions at your booth at scheduled times and provide education (not sales gimmicks) on hot button topics about which attendees crave more information.

Exhibitors report three main goals when exhibiting at an event:

SALES LEADS
This was 73% of all companies, looking to introduce their product to new people. While this sounds like you can count how many people are at the event compared to how many people you talked to, the math isn’t that simple. As valuable as people are, contact with decision-makers is key — just like having management staff man the booth shortens the sales cycle, so does talking to management attending the event.

That said, lead capture was the easiest way to track this. At many shows, this is digital now with badge scanning to capture contact information allowing the conversation to flow faster.

BRAND AWARENESS
More than half (58%) of all companies say getting their name out there is key. Called “impressions” on social media, this means you want to know how many people can now say they’ve heard of your company, your product, and seen your logo. And it doesn’t take a table to do it, which is why exhibitor profiles and digital engagement is so important, and why alternatives like sponsorship can be so valuable.

Here, it’s most useful to know where exhibitors are featured and how many people saw and interacted with listings there, often from the show host.

RELATIONSHIP MANAGEMENT
The third most common reason for exhibiting is relationship management (46%). Connecting with current clients and furthering the sales cycle with strong leads is key in this category. In many cases, this is measured by time away from the booth — side meetings, dinners, a tab at the bar, and other things that convey a mutual investment between your clients and the company.

In that case, the amount of time you spend on each of these activities is the real measure of success.

To a much lesser extent, exhibitors attend to announce a new product (23%), to offer special promotions (18%), establish themselves as thought leaders (13%), or connect with other exhibitors as partners or distributors (12%).

Overall, both trade show hosts and participants are thinking about the attendee experience. This move toward experiential design brings everything from the above plus the atmosphere and the culture of the host organization and location into account. From CANA’s perspective, we’re thinking about the most enjoyment people can get out of our event locations, not just our programming. We host exhibitor training to teach them what a CANA event is like for everything from arranging shipping to our vibe. And we make sure that our promotional materials for the event are on brand for the conference and our association. As exhibitors, you do the same: choosing your events for their match with your goals, sending the right people to work the table, telling prospects to join you there, and getting your logo front and center. It’s the goal of every event host to work together with the exhibitors to make sure that the attendee experience is one to remember and tell others about.

So, how do we make changes, as exhibitors and hosts? (1) Be intentional about choices. Don’t just look around and see what collateral is cluttering the office and who hasn’t gone to a show recently. Know your audience, know your event, make the right choice for them. (2) Get feedback about the event. Don’t add the notch to your chair and move to the next. Ask the host for data about who attended, what your exposure was like, and do your own data collection from attendees on the floor or after about your booth and offerings. (3) Keep the experience alive. Don’t end the show and the conversation. Build some lead up excitement for the event, host a client or just promote your presence on the floor, and follow up about the show and the experience after.

Face-to-face is still one of the best ways to connect, and trade shows provide a perfect way to start. In the spirit of continuous improvement, CANA has implemented new tools for the upcoming convention to help you act on some of these suggestions. Our new event website and event app offer you the opportunity to increase your exposure by having expanded exhibitor profiles in both places, as well as more places for your logo to be displayed. Through the event app you’ll now have the option to add lead-retrieval. Finally, the event app allows you to send messages to attendees as well as invite them to meet with you through a calendaring function. We hope these new features make your next show with us even better. And if you won’t be at the CANA convention, we hope you can use these ideas to make your next event great, wherever that may be.