There is an old German folk saying: „Jeder sollte auf seinen eigenen Teller schauen, aber ab und zu auch auf den des Nachbarn.”

It reminds us to be curious about what others have and consider new options for ourselves. In the cremation profession, this wisdom feels particularly relevant.

Every country, every business, and every association has its own plate to manage. We navigate unique regulations, cultural expectations, consumer preferences, technologies, and operational realities. The daily responsibility of serving families—often during their most difficult moments—can easily consume all of our attention.

Our plates are, without question, full. Yet progress rarely comes from focusing inward alone. It comes when we look up.

This belief guided the recent journey across Europe that I took with CANA President Lindsey Ballard at the beginning of June.

Every other year, the International Cremation Federation (ICF), for whom I have the privilege to currently serve as President, gathers alongside a major funeral exposition. This year, our meetings were held in conjunction with the European Cremation Network (ECN) and the Funeral Trade Exhibition (Bestattungsfachausstellung or BEFA) trade show in Düsseldorf, Germany.

Before those meetings and expositions began, Lindsey and I participated in the Orthometals Study Tour—a multi-day experience designed to provide an in-depth look at cremation and memorialization practices across several leading European markets.

Beginning in Amsterdam, our group brought together professionals from around the world—Australia, New Zealand, Norway, Finland, Spain, Germany, the Netherlands, and the United States. Over several days, we traveled by coach through the Netherlands, Belgium, and Germany, visiting a  range of cremation facilities and related organizations.

Despite our varied backgrounds, we shared a common purpose: to learn from one another.

Each stop offered not only a glimpse into different systems and practices, but also an opportunity to exchange ideas, ask questions, and reflect on how our  approaches compare and contrast.

This experience reinforced what we already knew—no one country has all the answers.

Throughout the tour, several key themes emerged.

The crematoria we visited varied widely in design, scale, and atmosphere. Some emphasized modern architecture and technology, while others focused on creating deeply personal, serene experiences for families.

What stood out most was how clearly these facilities reflected cultural expectations. The way services are structured, how families interact with the process, and even the design of the spaces themselves are shaped by the values of the communities they serve.

It was a powerful reminder: best practices are not one-size-fits-all.

Among the crematoria visits, we toured Europe’s first alkaline hydrolysis facility located at CANA Member Pontes in Belgium. Seeing this technology in operation—and understanding the regulatory, academic and cultural framework that supports it—provided valuable perspective for those of us navigating similar conversations in other regions.

We also visited Loop Biotech, where mycelium-based burial products represent a striking example of sustainability-driven innovation in the design of coffins and urns.

Our visit to CANA Member Orthometals highlighted an often-overlooked part of the cremation process: the recovery and recycling of metals following cremation. What was once considered a minor operational detail has evolved into a highly organized, global effort that emphasizes environmental responsibility and ethical stewardship.

These are not theoretical concepts. They are real, functioning solutions already serving communities.

Across nearly every stop, sustainability emerged as a central theme.

From material innovation to equipment design and maintenance and energy practices, there is a clear and growing focus on reducing environmental impact. This is not being driven solely by regulation, but increasingly by cost concerns and consumer expectations.

Families are asking new questions—and the profession is responding.

Direct cremation, defined in the US as cremation without services provided by a funeral home or cemetery, is often referred to as a “technical cremation” among the group we traveled with. A technical cremation is conducted without ceremony or witnessing.

In all countries except Germany, the majority of cremations take place with a brief ceremony. Often a reception with food and beverage follows when permitted. As in the US, the cremation itself is typically low cost, but the gathering, catering and placement of the urn generate income for the crematorium.

Technical cremations are rising in frequency, as are witnessed cremations. At every location we heard about the importance of choice and personalization.

Looking at our neighbor’s plate is not about comparison or competition, rather it is about curiosity.

It is about understanding how others are responding to workforce challenges, shifting consumer expectations, technological advances, and evolving regulations. It is about recognizing both the similarities we share and the differences that shape our approaches.

As we celebrate 150 years of cremation in the United States, it was meaningful to partake in Germany’s own 150th anniversary celebration. The cremation movement has always evolved through the exchange of ideas. Innovations, best practices, and professional standards have crossed borders and generations because leaders were willing to look at their neighbor’s plate: to listen, observe, and adapt.

Experiences like this do more than broaden perspective—they directly inform how we think about our own work.

They challenge us to ask:

• What can we adapt from what we’ve seen?
• How can we better meet changing expectations?
• Where are we falling behind—and where are we leading?
  

The participants of the tour discussed these questions and made plans to take what they learned back to their national associations and colleagues.

As members of a global profession, we each have a responsibility to care for our own plate. But we also have an opportunity—and perhaps an obligation—to occasionally look up.

Engage with peers beyond your immediate network. Participate in conversations that show us new ideas. Share your experiences and be open to learning from others.

The future of cremation will not be built by any one nation, business, or organization. It will be shaped through collaboration, shared learning, and mutual respect.

Our plates are full. That will not change.

But what can change—what must change—is how often we look beyond them.

Because when we take the time to see what others are doing, to ask questions, and to share ideas, we do more than improve our own work. You need not travel abroad to practice this but instead can do so with your local or national associations and colleagues.

We help shape the future of our profession—together.

Barbara Kemmis is Executive Director of the Cremation Association of North America where she promotes all things cremation through member programs, education and strategic partnerships. After more than 25 years of experience in association leadership, Barbara knows that bringing people together to advance common goals is not only fun, but the most effective strategy to get things done.

Barbara earned a master’s degree in library science from Dominican University, a graduate certificate in nonprofit management from North Park University and a B.A. from Earlham College.

The pace of change driven by consumers is the greatest challenge facing funeral service. No option has fallen off the menu, and yet more options pop up each year. How is it possible to create or reposition a business to fulfill these diverse requests? The 70 practitioners, suppliers and explorers who convened in Albuquerque in October 2019 for the First Ever Green Funeral Conference were up for the challenge. Their interactive and engaging experience is challenging to reproduce in a blog post, but there is too much great content not to share.
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Passages International was the obvious sponsor for this Conference. However, some potential speakers and participants and social media commenters—and even members of the media—weren’t so sure why CANA was hosting. Cremation is widely considered to be more environmentally friendly than traditional burial, but where does it fit on the continuum of green funeral practices? That is the kind of conversation I like to start. CANA doesn't shy away from hard questions, or from asking those questions of itself. We're proud to provide the space to have these frank discussions and attract the right voices to contribute.

​Since this was the first conference of its kind created for funeral directors and cemeterians, it was important to establish context and the intention to be inclusive in our definition of green practices. I will attempt to follow the flow of the conference in this post. Glenda Stansbury served as our emcee and she set the stage from the beginning, establishing that this conference was an exploration of green practices along a continuum. In that spirit, I invite you, dear reader, to identify where you are on that continuum. Are you a light spring green with plenty of traditional burial and cremation offerings? Or maybe you offer eco-friendly products, but want to promote more family participation and natural burial? Are you a deep forest green and all in? This post is an opportunity to learn more about the Conference content and how it may apply to your business and community.

Ed Bixby, owner of Steelmantown Green Burial Preserve and President of the Green Burial Council, kicked off the Conference with a presentation describing the wide range of green burial practices he employs in his cemeteries and has seen around the world. He challenged the audience to recognize that the spectrum includes traditional burial as well as established businesses seeking greener practices—including cremation. Yes, the attraction of green burial is related to environmental concerns, but it also appeals because it is simpler, involves less fanfare, and facilitates enhanced participation from mourners. Ed said, “Participation changes everything. You have the right to care for the dead the way you feel they should be cared for.” He challenged us—and I extend the challenge to you—to shift the mindset. You can work within regulations and laws, but you can reconceive the services you offer to families. In CANA language, "find a way to get to yes for your families."

During Ed's presentation, the topic of embalming came up. Why are embalmed bodies excluded from green cemeteries? Is this based on science or policy? Embalmers in the room shared why embalming remains an important tool for some families, but others expressed the belief that preserved bodies had no place in a green cemetery. While no consensus was reached, it was refreshing to hear so many opinions and suggestions respectfully discussed. However, many questions remained unresolved:

Next, Darren Crouch and Kilian Rempen of Passages International joined the conversation by discussing green products and marketing tactics to help businesses remain relevant and profitable. In the 20 years since Darren founded Passages International, he has learned many lessons. His customers are serving families that value green, but also unique and beautiful options. Darren asserted that the challenge of incorporating green options into businesses should feel familiar. It is similar to the challenge of embracing cremation 30 years ago. It was once controversial to add cremation to the sign in front of your funeral home and commonplace for funeral directors to send the rare cremation customer down the street to the cremation society. Ignoring cremation didn’t turn out well for funeral service, so Darren challenges funeral practitioners to not repeat past mistakes.
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Darren offered practical advice, such as offering scatter-friendly urns for the 50% of your cremation customers who intend to scatter. He argues that scattering does not equal low-end, but rather that an urn that contains cremated remains for a time can be used as art or to hold keepsakes after scattering. Darren echoed Ed’s message of changing your mindset to envision new offerings.

​Once attendees considered the various aspects of green funeral practices and started to plot their positions along the continuum, they heard from cemeterians and a funeral director who have added them to their operations.

Jody Herrington described her success in converting funeral home selection rooms to include green merchandise. She acknowledged how overwhelming it seems to offer yet more options in an already crowded space. Jody shared that her success was directly linked to the communities she has served and their green values. Incorporating local artists along with eco-friendly products and more familiar caskets can be appealing, but every community is unique. You know the communities you serve and should reflect that knowledge.

Jody posed a challenging question for me to hear – Is cremation a fall back? At this point some of you are probably nodding your heads in recognition, but I didn’t get it at first. Jody asserted that when faced with traditional burial caskets and merchandise, some consumers know they don’t want that so they fall back to cremation. Her experience showed that offering more eco-friendly merchandise and caskets resulted in more personalization and more sales to a satisfied customer. This leads me to wonder if green burial will slow the cremation rate increases we have seen. Only time will tell.

Our practitioner panel featured Donal Key and Linda Canyon of La Puerta Natural Burial Ground, Gracie Griffin of Bellefontaine Cemetery, Salvador Perches of Grupo Perches and Recinto de la Oracion, Ed Bixby, and Jody Herrington—continuing the conversation around green burial practices and tips for creating and offering green options in existing cemeteries. It is impossible to summarize the rich content generated by the discussion between panelists as well as with participants. Each panelist shared specific examples of practices they employ to promote participation and innovate new traditions. The questions from participants did touch on business models, pricing, training and incenting employees to dig graves and assist families to dress their loved ones. The key takeaway is that you can get to yes with families. It may take more time and creativity, but you can and should do it.

Next up was Tanya Marsh, a professor at Wake Forest University School of Law, who examined the legal trends surrounding green burials and green cemeteries. Tanya presented a framework for understanding green funeral trends. She started by sharing the macro trend of consumers looking for more control and input while also seeking authenticity and a meaningful experience. This is a trend influencing all aspects of our lives. And it poses a challenge for funeral directors and cemeterians who are typically risk-adverse.

Tanya outlined considerations to take into account when considering something new – i.e., natural burial or a new disposition.

The example she gave was natural organic reduction, commonly referred to as human composting. Washington state law explicitly stated that burial, cremation and removal from the state were the legal forms of disposition. This meant they needed to change the law in order to pave the way for a new form of disposition. In states that don’t affirmatively identify the forms of disposition, a court order or opinion from the board or attorney general may pave the way.
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Tanya led a free-wheeling Q&A session that touched on grave reusage, family participation, disinterments, indigent cremations, and what happens when cemeteries are abandoned.

The last sessions focused on consumers’ experiences and insights. Gail Rubin shared her perspective on consumer views of death and mourning and emphasized the ongoing theme of promoting participation and education.

I moderated two manufacturer panels—Luis Llorens of US Cremation Equipment and Paul Seyler of Matthews Environmental discussed the environmental impact of cremation and made presentations on the macro and micro impacts of cremation on the environment. This warrants its own blog post and one is in the works for publication in 2020. Stay tuned!

A second panel, with Sam Sieber of Bio-Response Solutions and Nicki Mikolai of Resomation America, discussed the science and practical application of alkaline hydrolysis. There was significant interest in alkaline hydrolysis among the participants, with some current and future practitioners represented. The questions from participants ranged from inquiries about the fundamental science, presence of radiation and mercury, to viewings and zoning challenges.

Legally, alkaline hydrolysis is considered to be cremation, but the process that occurs in the machine is completely different than flame-based cremation. Does that make it greener? That depends on the formula that is used. Is there a lower carbon footprint? Yes—or probably. Fewer fossil fuels are used to heat the water or dry the remains, but water and chemicals are used—so how does one account for that in the green calculation?

While more questions were raised than answered on the overall environmental impact of all dispositions, Sam did point participants to an important a recent study conducted in the Netherlands by Elisabeth Keijzer, who attempted to calculate the true costs of different types of disposition. Sam presents a useful framework for understanding the various environmental impacts and “shadow costs” discussed in the study.

Consumers are significantly ahead of funeral directors and cemeterians in seeking, performing and creating greener end-of-life options, so this conference represented an opportunity to engage in facilitated conversation, query panel presenters, and learn from leading experts. All walked away with practical ideas to implement now, and probably some ideas they considered but discarded for their own businesses. Here are three of my takeaways.

TAKEAWAY #1: DEFINITIONS MATTER
Language matters and it was important from the beginning to tackle some tough topics in order to facilitate open conversation and advance our collective understanding. We named this meeting the Green Funeral Conference to encompass a variety of green practices, and people came with many different ideas and opinions on what “green” truly means. However, everyone left seeing the full continuum of green funeral practices.

So, what shade of green are you or do you aspire to be? Have this conversation with your staff and seek to understand what your community wants or will respond positively to. And then have this conversation with your vendors to educate yourself on more eco-friendly options. Figure out your carbon footprint and how you can offset or reduce it.
Are your own policies and procedures standing in the way?

TAKEAWAY #2: EVERYTHING OLD IS NEW AGAIN
For cremation, it took a few evangelists (and 100 years) to make cremation a tradition. Green funerals are completely different. For some, the practice is cultural tradition and anything else is desecration. For others, it's an attempt to mitigate their carbon footprint on the world by removing external interference (letting nature take its course). So, whether it's to save money, to save the planet, or to honor tradition, it means every option, every time. And providing that is hard work.

You know your communities and have served them for the length of your career or possibly generations of your family. Incorporating green funeral practices does not mean starting over from scratch, but it does mean shifting mindsets. You may consider following the path you took to embrace cremation.

TAKEAWAY #3: START NOW!
It took nearly 150 years, but cremation in the West evolved from a European fad to the dominant form of disposition in the US with the help from multiple types of leaders. First came the evangelists—those spreading the good news of the hygienic and aesthetic virtues of cremation. Then came the practitioners who formed CANA as a forum to share best practices and promote the practice of cremation. Those practitioners innovated products, technology and services to support cremation practice. Many of these practitioners ultimately formed companies that supplied practitioners nationwide. As those companies matured and merged and competitors formed, cremation products and services further developed to support the industry.

Will green funeral practices follow a similar pattern? Probably. Likely following a significantly shorter timeline, but it certainly will happen, thanks to a similar mix of contributors. Yet again, consumers are leading the way by demanding greener funeral practices. The participants and speakers in the Green Funeral Conference represented a mix of champions of funeral practices along the continuum, both current and future practitioners.
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This conference was a true meeting of minds and collaboration in exploring green funeral practices. I'm proud of the conversations that happened at this meeting and have attempted to capture some of the content and the spirit of the event.

CANA remains the only trade association to take this controversial position. And ever since we did, we’ve had the book thrown at us – specifically, the dictionary. Merriam-Webster defines cremate (v): to reduce to ashes by burning. “There you have it,” people exclaim, “alkaline hydrolysis doesn’t burn and thus cannot cremate. Ergo, it isn’t cremation!” But cremation is not defined in dictionaries, it is defined in legislation. For many states and provinces, cremation is not just combustion but chemical, mechanical, or thermal dissolution of remains to bone fragments.

In essence, CANA is following the leadership of the state and provincial regulatory bodies and classifying alkaline hydrolysis as cremation. And since it’s cremation, it can be marketed as such. Hence, the many terms to describe the process.

In practice, CANA prefers the term “alkaline hydrolysis” because it clearly describes what happens – an alkaline solution using water to break chemical bonds at the atomic level (aka hydrolysis). What it looks like, though, is a typical cremation: body goes in, bone fragments come out. The process of alkaline hydrolysis requires that the body be submerged in water with alkaline (base) chemicals and, through a combination of time, pressure, heat and possibly agitation, the body is reduced to bone fragments. The sterile waste water (or effluent) can flow into the water system with the remaining chemicals (salts, amino acids, peptides, etc.) which help break down waste at the water treatment plant or even fertilize crops.

But the public isn’t thinking about that. Current practitioners find that their families don’t ask much about these details. Instead, they see the same results as flame cremation (cremated remains) but, presented side by side, perceive “water cremation” as gentler and more environmentally friendly. The term evokes something like a bath – one person called it “the final spa treatment.”

Our profession, on the other hand, hasn’t seen it the same way. While AH practitioners find the public doesn’t ask about the process, it seems to be all the profession can think about. And many people say it’s gross to “dissolve bodies in acid” and disrespectful to “flush grandma down the drain” and celebrate legislation being quashed in their state or province. But these fears aren’t based in fact: AH doesn’t use acids and the waste water doesn’t contain identifiable bits of grandma (especially when compared to the wastes of embalming). This has not stopped the Catholic Church from taking an official position opposing AH, nor industry leaders from dismissing it out of hand and even attempting to make it illegal.

But the process has caught people’s imagination and emotional reactions have spread faster than good science and facts.

Alkaline hydrolysis has been everywhere recently from letters to newspaper editors, national science magazines, and governors’ desks. When they call CANA, they are looking for answers and predictions. I explain that, while it’s gaining popularity as an alternate form of human disposition, it’s a proven technology that has been in use in universities and colleges since 1994, and was originally patented in 1888.

Recently, I had a reporter ask if alkaline hydrolysis is the reason that the US cremation rate is over 50%, if it had pushed the cremation rate passed this milestone. The question is logical given the coverage AH has received in the media and also the push to legalize the disposition, but the impact of AH on cremation rate growth is negligible. Because alkaline hydrolysis is considered a form of cremation, it is counted with cremation in disposition rates and there is no way to accurately report AH alone.

CANA estimates that less than one tenth of one percent of cremation uses the alkaline hydrolysis process nationally. This is roughly on par with home funerals and green burials, which have also captured the imagination of consumers and professionals alike, but is rarely practiced. This figure does not (nor should it) count the thousands of pets and animals (data not collected) or the hundreds of bodies donated to institutions like the Mayo Clinic or UCLA that have AH machines in their medical schools (reported in vital statistic data as body donation).

More and more states and provinces are legalizing AH, but few of them have actual practitioners. While it takes a united front of practitioners, manufacturers, consumers, and the media to change the law, it is a different mix to make a business successful. One of the primary obstacles to new AH businesses is the business model itself. There are regulatory and financial barriers to entry, as well as the need to educate and recruit the public. Then significant capital investments and uncertainty of what consumers choosing AH will ultimately pay for the option. It took 100 years for traditional cremation to reach 5% of dispositions in the United States, but AH businesses will need to see a return on their significant investments in a much shorter timeframe to be successful. Early adopters have navigated these obstacles and are enjoying success that may be a model for others to follow.

The second Alkaline Hydrolysis Summit brought practitioners, regulators, and other curious people together to discuss the practicalities of running an AH crematory. But with such low adoption of AH to date, why talk about this now? CANA specializes in bringing experts together, pooling knowledge and problem-solving with peers facing similar challenges. Our attendees were people who have been operating an alkaline hydrolysis facility for years, people who are eager to launch their own, and so many others curious about the process and how it works. And this group doesn’t represent even half of the people operating alkaline hydrolysis units every day.

Together, we gained a greater understanding of the practical and technical matters of running an alkaline hydrolysis crematory. We learned that cotton is the enemy of the process, that a larger urn is actually not always necessary, a mixture of two hydroxide salts is more effective than either alone, and so much more. But, there’s a lot we still need to learn and to share with our colleagues and the public to combat the misinformation out there. Alkaline hydrolysis has been in use for over twenty years in body donation programs and pet crematories. The science of the process is well documented. It has a significantly different environmental impact. Current practitioners have much to share regarding best practices and successful business implementation. CANA is excited to be involved in curating all this information for use by future practitioners.

The outstanding questions can only be answered by time. For instance, cremation started in cemeteries who built crematories as a side project – who will be the early adopters and evangelists for AH? At the moment, practitioners are installing units in response to market interest, regulations prohibiting flame crematories, and curiosity. Which leads to another question – what kind of training will regulators require of AH owners and operators? States and provinces vary on crematory requirements, certification standards, and even funeral director licensing, so it stands to reason that variance will continue when AH is in the mix.

We’re excited to participate in this conversation, and proud to be a resource for practitioners and the curious alike. The content presented at the summit will be made available in the coming months through articles in The Cremationist, online learning modules, and presentations at various events. Stay tuned for more...