I haven’t worked in a library since 2005, but I still call myself a librarian—even after serving as CANA’s Executive Director for ten years. That’s because librarians do much more than fine you for that overdue book and shush noisy patrons. As the American Library Association puts it, “In their work, librarians research, instruct, and connect people to technology... Librarians work with people of all ages, connecting them to information, learning and the community.” 

As CANA’s Executive Director (and behind-the-scenes librarian), I conduct research and library tasks nearly every workday, because cremation professionals are curious people who are eager to learn and make data-driven decisions. In fact, CANA’s commitment to research – which then helps businesses and our profession advance – is one of my favorites among the CANA projects and benefits we provide. I know CANA members rely on our association to publish timely and practical content, and we will continue to do so, but I also encourage you discover the many ways your local public library can help you, too.

When was the last time you visited your public library? Story time for your child or grandchild? To visit a book sale? Use the restroom? Maybe never? I admit that it’s been a while since I’ve been to a library (pandemic notwithstanding), but I use my library online to borrow e-books and magazines and to access databases for personal and CANA use.

Public libraries offer a wide range of services to the business community, from meeting space to direct mailing lists, free technology and training classes. The Urban Libraries Council estimates that in 2021, a pandemic year during which many libraries offered limited or virtual services, the actual value of library services to entrepreneurs and small business owners ranged from $815,000 for Greensboro Public Library in North Carolina to $1.38 million in Spokane, Washington. That cost includes what the library provides for free that people would have to pay to own or use, like the makerspace (e.g., 3D printers and digital design equipment) and training programs—or even just a computer with internet access.
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Libraries can be a treasure trove of business resources for you and your employees. So, here’s this librarian’s quick look at making the most of these free resources for your business.

This is an important first step to take advantage of a library’s many resources, even though several drop-in programs (and the restroom) can be accessed just by walking in the door. You can always get a library card by visiting your library, and often you can start the process online. Sometimes libraries offer library cards to businesses, so if you live in a different community than your business, you can expand the resources you can access. ​

​ACCESS

Saw a link to an interesting article in the Wall Street Journal or Harvard Business Review on LinkedIn but ran into a pay wall? Your library might have a subscription. Log in to the library website and access thousands of magazine and journal databases.

You can find a whole range of other publications, too. Go to the library’s website and locate Research Databases, then explore the Business category and see what’s trending for businesses today.

INFORMATION

EDUCATION

GUIDANCE

MENTORS

MEETING SPACES

GRIEF RESOURCES

GENEALOGY RESOURCES

RELIABLE WIFI

​BOOKS

A few dollars of your tax payments go to fund public libraries, so why not make the most of it? Also, did you know that federal funding of public libraries is distributed based on library card holders? Simply getting your library card supports funding for your library and your community.

Early on in my career a mentor of mine said these words to me when I was dealing with some challenges associated with a family we were serving: “It takes all kinds to make the world go round.” I was still fairly new to the funeral service scene and hadn’t experienced the joys of dealing with families that didn't agree or get along very well. This phrase stuck with me all these years and seems perfectly fitted to where our great big crazy funeral service world is these days—or maybe just the world in general. Yet, in many ways I also feel like we have somehow missed the mark in funeral service insofar as actually “seeing” how diverse our profession really is, both internally and related to the families we serve.

You’d be hard pressed to find a funeral director who will tell you that they’ve seen it all. Most agree that no matter how long your career in funeral service may be, you will simply not see everything. I have to say that over these last couple of years, we as funeral service professionals have seen and experienced things that we never thought we would. If recent times have taught us anything, it’s that changing our ways may not have the downside we anticipated.

One of the changes that has been most profound for me has been witnessing firsthand how much more diverse our profession and our clientele are—more so than I had ever realized before. As we enter Pride Month 2022, I’m humbled to say that I have made a small contribution to the long-overdue conversation about bringing more visibility to the LGBTQ+ Community. We need to do this within the funeral service profession while also helping our colleagues learn how to serve our community better. My experience has confirmed that we, as funeral and cremation service providers, must become better attuned to the diversity both in each other and in our clients—which is often staring us right in the face.

Diversity, Equity and Inclusion have generated quite the buzz across many industries of late. And while this recognition is long overdue, it’s clearly here to stay. How will this change the way we provide funeral and cremation services to our families and embrace all employees?

Here are a few thoughts:

If I had a nickel for every time my mother said these very words to me as I grew into a—well let’s say “challenging” adolescent—I would be a wealthy man! But, when you stop and think about it, how we speak to our families and to our fellow employees can be way more impactful than we imagine.

Many years ago, I encountered a situation where a family did not want to mention the partner of one of the deceased’s children in the obituary. That son, by the way, was sitting at the same table as his siblings to make funeral arrangements for their mom. The family felt that it would be awkward to mention his partner since the couple wasn’t married—despite the fact that gay marriage wasn’t even an option at the time. Although it took some effort to contain myself, I assured his siblings that we could and should list anyone who is important to the deceased or her family.

This intervention brought some resolution to the situation while also validating the relationship between the son and his partner. I’ll never forget it.

We should choose our words carefully and, even more importantly, be cognizant of the way we deliver those words. What we say and how we say it to a family could change the trajectory of their entire experience with us, for better or for worse. I hope that son, and his whole family, took my words to heart that day and valued every member of their family.

Today’s families want and need to know what their options are. They want time to make decisions, and they certainly don’t want to feel that they are being spoken down to. We never want them to question if there were other options available after the fact and so must offer them everything from the beginning. So, take a little extra time to think about what you say before you say it, and carve out a little time after serving a family to reflect on what went well, or not so well, and find ways to improve for next time.

When it comes to the workplace, the same concept easily applies. We must have the same sensitivity to the words we say and how we say them when interacting with fellow employees. Fostering an inclusive work environment where diversity is celebrated and not ignored means educating ourselves on inclusive language to accommodate the backgrounds and cultures of our teammates. It does no good for morale for even one single employee to feel discriminated against or  marginalized as less than their colleagues because of their differences. In a profession where compassion and empathy are key to success, it shouldn’t be too challenging to nurture a work environment where all feel included and embraced.

Of all the musicals I had an opportunity to perform in during my high school days, Fiddler on the Roof was by far my favorite. (A video is available to those interested, but I digress.) The crux of the show is the concept of tradition and the struggles that often go along with watching the traditions we have known our whole lives begin to change. In our profession, we often use the term “Traditional Funeral;” however I’ve tried to get away from that because, with over 15 years in this business, it’s been my first-hand experience that just one tradition simply doesn’t exist (and perhaps never really did).

There are numerous customs and traditions associated with everything from the mode of final disposition to how the deceased is memorialized. Throwing the word “tradition” around too much may alienate families that feel self-conscious for not conforming to what funeral professionals  view as traditional. Especially as cremation continues to become more prevalent than ever before, let’s reassure our families that “tradition” is whatever they want to make it and make sure we honor those traditions, whether they match our ideas or not.

I’ll never forget when I offered to have a couple of classic cars parked outside the funeral home during visitation for a family I was working with. This was not a groundbreaking idea by any means, but for them it instantly made them feel seen. They felt that their husband and father, who LOVED working on classic cars, was more than just another person we were caring for and that his life mattered. Perhaps having some hot rods at the funeral home wasn’t what they envisioned as “traditional,” but it certainly was the best fit for them.

If the pandemic has taught us anything it’s that a good shake up in the funeral service industry may have been long overdue. We turned on a dime to respond to the need for offering our families more technology than ever—and were able to provide never-seen-before products and services. We have begun to better recognize that the demographics of funeral service professionals are changing rapidly and that more and more so-called “first generation” funeral professionals are taking on ownership roles within the profession. We simply have to realize that times, they are a-changin’ and we better get on board before it’s too late.

We may not know exactly where we’ll land, but we need to be creative and open to offering today’s families what they’re looking for. We don’t need to make everything up as we go along, but sometimes the best ideas on how to give pause to a loss and pay proper tribute to a life lived come from the places we least expect. My hope is that we end up in a funeral service world where we don’t grasp too firmly to the concept of “This is how we’ve always done it” but rather “Let’s try it.”

Diversity in our workplaces and in the wants and needs of the families we serve each day is quickly earning a front row seat in our profession. A thoughtful and sensitive response is essential to our success. So, do a little homework on diversity, equity, and inclusion and see how you can incorporate it into your world. And by the way, happy Pride.